SAP CEO Bill McDermott says that buying Qualtrics creates a “global growth juggernaut in the cloud, the number one business software growing in the cloud in the world.” McDermott says that he’s here to build a company for the generations, not just for a few days and that this is a fundamentally transformational deal, one that will […]
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The Internet as it is today has broken all barriers that existed between people around the world. Apart from connecting people, the Internet now allows for the creation of businesses for those who want to quit their jobs, who have an innovative idea or simply want to have their own company. Moreover, it allows these
How to Launch a Global eCommerce Business That Penetrates Local Markets Read More »
Always managed to approach an important social issue perfectly within a global marketing campaign We continue our series of looking back and brand marketing campaigns that will resonate for decades to come. Next up we have Proctor & Gamble’s Always brand and their 2014 #LIKEAGIRL campaign. It will forever be remembered not for the content
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Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live Polls to global Pages as well. Why you should care With the global roll-out of Premieres videos, marketers and advertisers that own Pages
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Twitter is making it possible for publishers to monetize videos viewed by all followers — not just those in their home countries. Previously publishers could only have in-stream ads inserted in videos that displayed to in their home-countries. With this latest update, publishers will be able to monetize their organic video content globally. Why marketers
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You may have heard of Urban Airship already – the mobile engagement platform associated with push notifications, amongst other things. Econsultancy has featured some of their stats in our weekly roundups. This week we spoke to Emily Buckman, a global strategic consultant at the business, to find out what her work entails. (Remember, if you’re
A day in the life of… a global strategic consultant at Urban Airship Read More »
English-speaking markets are attractive, but for most niches, they’re also the most competitive. It takes a lot to move the English-speaking needle. If you want results with less effort – and it makes sense for your audiences – think about localized markets. After all, while people may speak English as a second or third language,
How to Make Your Content Stand Out in a Crowded, Global Marketplace Read More »
If you want to get inspired by CEOs of global companies, thought leaders, entertainers and authors, Dreamforce is the place to be. Staring on September 25 and ending on Sept. 28, the four day event will have over 2,700 sessions for hands-on training and certifications. Dreamforce is known for providing the latest Salesforce product innovations
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Snap Inc. has hired Kristen O’Hara, the former CMO for Time Warner (now Warner Media), as its vice president of US global business solutions. O’Hara will report to Snap Chief Strategy Officer Imran Khan and oversee the company’s US-based sales leaders charged with building advertiser relationships and helping marketers on the platform drive bigger results
Snap names Time Warner’s former CMO as its VP of US Global Business Solutions Read More »
Today marks one of the most exciting days in Mention’s history. I’m pleased to announce that we have been acquired by Mynewsdesk, the number one Saas solution for digital communication and PR in the Nordics. You can read the full press release here. This will be a huge step in the right direction for Mention, as
