Small businesses should always be looking for a competitive advantage. Unfortunately, only a small percentage of American companies export and over half of those ship goods and services to only one other country. Small Business Trends spoke with Jeremy Melis, a Director of Small Business Marketing and Digital Customer Engagement for UPS. He supplied some […]
10 Steps to Becoming a Global Small Business Read More »
When expanding internationally, there is common misconception that SEO, and in particular technical SEO, should be done once the website has been built. However, by implementing any SEO recommendations after a website has been translated, there could be extensive rework which will delay a website launch and impact on budgets. There are also some aspects
How to integrate SEO into the translation process to maximize global success Read More »
Global spend on mobile advertising grew 38% in 2017, and it’s projected to increase 19% per year through 2020, according to recent research from Zenith. The report was based on Zenith global advertising 2017 data as well as projections through 2020. Zenith estimates global expenditure on mobile advertising was $107 billion in 2017, accounting for
Global Ad Spend and Forecasts by Advertising Medium Through 2020 Read More »
At WebDevStudios (WDS), we’ve seen many iterations of page builders and page builder-esque tools over the years. I think it’s safe to say that the experimentation began with CMB2 and led us down an exciting path that included a handful of full-fledged page builders and our own custom-built page builder before we finally came to rely
Creating a Global Options Component in Gutenberg Read More »
For small businesses already using Shopify (NYSE: SHOP) and Instagram to market products online, a new update will let your customers shop on Instagram with Shopify in more places around the world. The “shopping on Instagram” feature allows businesses to tag products in Instagram posts. Australia, Brazil, Canada, France, Germany, Italy, Spain and the UK
If you work as a marketer in a global company, this conundrum is all too familiar. On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. On the other hand, rigid consistency across cultures can backfire or undercut your business goals.
How to Create Unified Content That Works in Diverse Global Markets Read More »
Nearly half the world accesses the Internet via mobile devices, and about 63% of the budget for global digital ads is expected to be spent on mobile this year, according to an infographic by data-driven full-service agency Connext Digital. In short, a lot of people are looking at their mobiles devices, and a lot of
Mobile Advertising Global Trends and Statistics Read More »
Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with
Marketing can be challenging: Creating the right content, breaking through the noise, crafting the ideal customer journey… Finding the right mix of channels, tactics, and approaches can seem impossible, and a misstep can cost you. But marketers can also inspire our customers and audiences as they strive to achieve greatness in their industry. World-renowned mountain
Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with
