Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion. Last year, according to the agency, digital overtook TV advertising for the first time. Assuming no recessions or economic downturns, driven by uncertainty or trade wars, Zenith argues that global ad expenditures […]
Forecast: Digital advertising pulling away from TV on global basis Read More »
International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital footprint. It is a hugely challenging endeavor that rewards those who find the right blend of global best practices and local-level insights. Global trends like the adoption of a mobile-first approach should shape international SEO strategy,
How to build a global footprint Read More »
Steve Papermaster has roughly 30 years of experience as a career technology entrepreneur, public policy expert and author, which includes service as senior advisor to President George W. Bush concerning domestic and global strategy for innovation, technology and science. Today, the Chairman and CEO of Nano Vision, which focuses on delivery of nanotechnology-powered innovations, is working with his
As I learned at the start of February, if you’re a lucky enough to get one-on-one time with Purna Virji, Senior Manager of Global Engagement at Microsoft, you ask her about the future of search, AI, and pay per click (because she makes everything sound pretty exciting). Purna—named the #1 most influential PPC expert in
Late last week, Google parent Alphabet and Getty Images announced a sweeping partnership that effectively ends a long-standing copyright and antitrust dispute between Getty and Google, which was filed in early 2016. The newly announced deal was characterized by Getty as “a multi-year global licensing partnership, enabling Google to use Getty Images’ content within its
Google, Getty Images enter a multi-year global licensing partnership Read More »
Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that don’t change much from year-to-year. But, as we’ll see in this post, the most popular social media sites vary a lot by level of usage
Global Social Media Statistics Summary 2017 Read More »
Taking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a global market! But with every great opportunity come challenges, and a global presence means time and resources must be dedicated to understanding new buying habits, laws, and, of course, online behaviors. Today, search
What to get right before launching a global business Read More »
Our recommendations on the top 10 free digital marketing statistics covering secondary data sources for Global, European, UK, US, Asia and Latin America Online marketers love statistics about digital marketing. Us too. They allow us to review the growth in customer adoption of the latest digital platforms and technologies, make the business case for investment in
Digital Marketing Statistics 2018 – best quality global sources Read More »
Microsoft today released a 2018 version of “A Cloud for Global Good” this morning. “The beginning of a new year offers an opportunity to reflect on the past and look forward to the future,” stated Brad Smith, Microsoft President and Chief Legal Officer in a blog post. Smith adds, “It’s in this spirit that today
Microsoft Updates “A Cloud for Global Good” Doc Read More »
Business-to-business marketplaces have existed for years. Some are private, for a specific supply chain. Other exchanges are public, for any business to participate. In this post, I’ll list 20 leading, public B2B exchanges, for business to buy and sell products. 20 Leading B2B Exchanges Amazon Business is the B2B side of that company. It works
20 Leading Global B2B Exchanges, to Source Products Read More »
