Global

Lead Yourself Before Blaming Scientists for Not Solving Global Warming

Leaders take responsibility. We know the futility of blaming others, however much we indulge in doing so. We can’t change the past. We can, however, act in the present. A leadership and business perspective can help a lot in climate change, and I don’t mean by promoting technical innovation. Twice in the past two days, […]

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5 Tips to Help You Navigate the Volatile Global Financial Situation

There’s a J.K. Rowling quote I like: “It is our choices, that show what we truly are, far more than our abilities.” It seems fitting in today’s global landscape. We’re living in unstable global geopolitical and socioeconomic conditions. The Global Financial Stability Report (GFSR) finds that even though financial stability continues to improve, economic activity

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International Content: Monetizing Global Content Assets and Measuring Success

The International Content: Monetizing Global Content Assets and Measuring Success report examines the views of brand-side marketers on the management of international content. This research, conducted by Econsultancy in partnership with Lionbridge LLC, is based on a sample of more than 270 executive-level marketers across a variety of international businesses. Respondents’ organizations reported an average of $1

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Global cart abandonment has increased 1.3% but why?

Chart of the day: Global cart abandonment rates have increased 1.3% (up on the previous quarter) to 76.9%. The latest installment of The Remarketing Report (Q2 2017) by SaleCycle has found that in this quarter the average conversion rate is 3.29%. Cart abandonment has increased, more people than ever are abandoning their purchases online –

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Google fighting local battles over global control of its index in Canada, France

The internet, which is a global medium, presents all kinds of problems for different cultures and legal systems around the world. Google’s recent legal battles in Canada and France against “local” orders to remove content from its global index are immediate examples of this challenge. Whose rules should apply and where? Because of the fundamentally

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Top European court to decide if Google needs to purge disputed links from global index

A top European court will now decide whether Google must remove “right to be forgotten” (RTBF) links from its global search index. The French data protection authority, Commission Nationale de l’informatique et des Libertés (CNIL), previously argued RTBF can be defeated when disputed content remains in Google’s global index. In 2015, CNIL demanded global delisting to enforce RTBF.

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13 Ways to Determine What Global Markets Fit Your Business Model

For any organization, no matter the size, going global is a major decision that can either make or break your business. If done right, expanding internationally can bring significant success and profit and be a driving force for your company’s continued growth. Small and medium-sized businesses, in particular, are keen on benefiting from the opportunities

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Facebook Messenger Bots, YouTube Updates and Find Wifi Goes Global

Everything you need to know about what has happened in social media marketing this week Spotlight story: Twitter is becoming a tv channel Video continues to take over social media as the preferred mode of content. And live streaming has grown rapidly over the past year becoming a key part of many leading brands marketing strategies. Twitter

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