If you saw this traffic drop in your Google Analytics account… …then you’d probably want to prioritize improving SEO for that page. But what if this data is flawed? There’s a high risk of making bad decisions if you’re blindly relying on the data that you see in Google Analytics. You know the saying: garbage […]
13 Google Analytics Tracking Mistakes (and How to Fix Them) Read More »
Google’s Daniel Waisberg stated in a new video that sites don’t necessarily need sitemaps unless they fall into one of three categories. This information was provided in the latest episode of Google’s Search Console Training series on YouTube. The video focuses on the basics of how to use the sitemaps report in Search Console. To
Google: Only Worry About Sitemaps if Your Site Meets This Criteria Read More »
You’ve spent a lot of time creating and optimizing your search campaigns. Endless hours in your Google Ads account optimizing account structure, optimizing bidding strategies and rules, adjusting your audiences and targeting, writing and rewriting ad copy. What about your Microsoft Advertising account? Have you spent as much time honing that PPC account? I get
Doing a Google import into Bing Ads? Here’s what you need to know Read More »
Google is providing its users with lots of great free tools. Many of those can turn handy for marketers as well. The Google People Also Ask (PAA) feature is one of those search elements that should be used by content and search marketers. With the changes in algorithms over the years, the adaptations for social
How to Optimize Your Content for the Google People Also Ask (PAA) Box Read More »
The following is an informal email that I’ve sent to a small business client about getting started using Google Ads. This may be a good reference to other freelancers or those that also run a small business. Let me know if it helps by upvoting. But this is Reddit. So, I don’t have my hopes
Google Ads and Small Business a “client email example” : marketing Read More »
Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option. Here’s an overview of all the updates rolling out today. Optimization Score Recommendations The account overview screen will now display account and campaign-level optimization scores as well as their corresponding performance improvement recommendations. Google notes campaigns
Google Ads Mobile App Updated With New Features and Dark Mode Read More »
Google really wants you to be able to pay attention to optimization scores — wherever you are. The metric is now front and center in the Google Ads app. Why we care Google is continuing to increasing prominence of — and emphasis on — optimization score in Google Ads accounts. The score is now a
Optimization score comes to Google Ads app Read More »
Google is experimenting with public search profile cards for individuals that would appear alongside regular search results, Android Police first reported on Thursday. The test is currently limited to India and the company currently has no plans for a wider launch, a Google spokesperson told Search Engine Land. Why we care If this feature receives
Google experiments with public search profile cards Read More »
Over time, Google Maps and Google My Business have increasingly encroached on Yelp’s core value proposition: local business search and reviews. And Yelp has tried to fight back with new features and capabilities to stay one step ahead of Google. Waitlist upgrades. This week is a case-in-point: the company added new capabilities to Yelp Waitlist,
In feature battle with Google, Yelp improves restaurant waitlist functionality Read More »
Google has updated its content guidelines for the FAQ schema that says you can no longer markup the same question and answer with FAQ schema if that question and answer is in multiple pages on your site. Google said just mark it up on one of those FAQ pages, but not more than one. The
Google tightens FAQ markup guidelines, disallows repetition of questions and answers Read More »
