Google

Google Ads Makes it Easy to Share Audience Lists Across Accounts

Google Ads Makes it Easy to Share Audience Lists Across Accounts

Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel. A new feature, called continuous audience sharing, is something advertisers can

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Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement

“We strongly recommend that any user who can edit campaigns should be certified,” Google. There is a lot about the coming changes to the Google Partners program eligibility requirements that agencies aren’t happy about. Among them, the requirement that at least 50% of the eligible users listed in their manager accounts will need to earn

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Searchmetrics

Searchmetrics report: How Amazon and Google help each other

Let’s say you’re looking for a new toaster. You will probably use a search engine, of which Google is the most prominent. But many of those product searches on Google benefit the world’s biggest retailer, Amazon. In order to better understand the symbiotic relationship between Google and Amazon, SEO and content marketing platform Searchmetrics has

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Google Ads offers more granular conversion actions for leads and sales

Google Ads offers more granular conversion actions for leads and sales

Google is testing more granular options for tracking website conversion actions in Google Ads. The new options were spotted by Yatin Mulay of Zen Online Marketing. It’s not clear how widespread this is, but we’re seeing the set of options that Mulay shared in some accounts as well. Current state. The current list of options

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