Google Trends is a free and incredibly useful tool that provides search interests, popular keywords and hot topics in a lot of languages for different platforms such as web search, Youtube or Google Shopping. Regardless of the marketing channel, it can be a very helpful tool to get valuable insights and make meaningful choices for […]
Learn how to chart and track Google Trends in Data Studio using Python Read More »
Google added annotation cards in change history reports in the Google Ads UI on Wednesday. There are also new sections for Using annotations. You’ll see a little triangle icon below the change history performance chart indicating an annotation. Click on the triangle to open a card that lists and links to the types of changes
New chart annotations make Google Ads’ change history reports much easier to navigate Read More »
A new “Describe your business(es)” section in the “Improve your local ranking on Google” page of the Google My Business (GMB) Help site encourages local business owners to include relevant keywords in their GMB descriptions. Think about how users search. The new section, first spotted by Stefan Somborac, founder of Marketing Metrology, advises businesses to
Google: Use (relevant) keywords in your Google My Business description Read More »
One can easily translate sign reputation management to income management. Your public image directly affects sales, career and financial well-being in any field – whether searching for an investor, overcoming the negativity spread by your rivals, a change of field, or creation of a new public persona. But what should you do if there are
Regardless of what you do with your days and nights, you’d be hard-pressed to never have used Google at some point in your life. Chances are, as we’re off and running in the year 2020, you’re using the “free” internet database and information machine on a weekly basis – most likely daily – and for
8 Things That Are Wrong with Google Search Today Read More »
Last week many local SEOs discovered that their Google Posts were being rejected. The speculated reason was that images in these Posts violated Google’s guidelines. However, according to a Tweet yesterday from Mike Blumenthal, a “fix” went live yesterday allowing new Posts to publish. Old Posts will post. The company also said that old Posts,
Google resolves rejected Posts problem Read More »
A research project by Google discovered a hidden way that consumer needs influenced search behavior. The researchers assert that these behaviors drive intent. Google concludes that marketers can drive more growth by tapping into these hidden need states. This research was published in 2019, but somehow it did not get the attention it deserves. This
Google: 6 Need States Influence Search Behavior Read More »
Google seems to have pushed out some ranking algorithm change over the weekend that has resulted in a large shift in the rankings of many web sites. To be clear, Google has not yet commented on the speculation around this update or confirmed that an update even occurred. Always changing. Yes, Google’s search results are
Unconfirmed Google Search ranking update feels big Read More »
As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms. MarTech Today’s “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond“ examines the market
New MarTech Today guide for Google Shopping, Amazon, and more Read More »
Google’s John Mueller has a fun one liner again, he said on Twitter “We index a lot of pages that rarely show up in search results.” This was after an individual asked if Google indexes his pages, is that a Google sign that Google might rank the pages well. John said “not necessarily.” Getting your
Google Says It Indexes A Lot Of Pages That Rarely Show In Search Read More »
