We hope the year 2020 has started off well for you, and wanted to bring a brief update of some of the changes around Google Search since our last episode. We aim to do this in our YouTube Series called Google Search News. In the January 2020 episode, we cover: Updates in Search Console, a […]
Google has activated an SOS alert in search results for searches related to the coronavirus outbreak. Google’s SOS alerts, introduced in 2017, are activated during crisis events where the public safety might be at risk. They’re designed to help searchers by providing an ad-free page of search results with the latest news, links to authoritative
Google Launches SOS Alert For Searches Related to Coronavirus Read More »
Creating content that ranks involves both art and science. The creativity, writing voice, and style you use make up the art side. Finessing language and clearly conveying information engages readers, which helps your SEO. Meanwhile, the science side involves implementing a repeatable formula, which is the key to creating useful content that’s topically relevant to
How to Structure Content for Organic Google Rankings Read More »
In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than ever before. Google and Amazon in particular were on a mission to capture more advertising dollars and greater customer engagement, implementing various changes. What is driving these
The digital marketing transformation led by Google and Amazon Read More »
Google Ads is making standard delivery the only ad delivery method for all campaigns, including Display, Video, App, and Hotel campaigns. Google Ads began migrating campaigns from accelerated delivery to standard delivery last October, starting with Search and Shopping campaigns. Starting in April 2020, accelerated delivery will no longer be available as an ad delivery
All Google Ads Campaigns to Utilize Standard Delivery As of May 2020 Read More »
Thom Craver, the Lead SEO Analyst at CBS Interactive, invited me to the studio to sit down and talk SEO. Besides his office being really fun and exciting to be in, the SEO topics we talked about were also pretty entertaining. Thom Craver, who can be followed @thomcraver on Twitter, has a very rich history
URLs shown in featured snippets that appear in the right rail of Google desktop results will continue to be included in the main organic listings, for the time being, anyway. For now, the right-sidebar featured snippet also appears as a regular listing within the main results column. Why we care Google still plans to remove
Google has stopped deduplicating right-sidebar featured snippets Read More »
When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was
How to Use Google Ads Keyword Planner, According to 5 Specialists Read More »
While Google and Facebook both have distinct advantages, they aren’t the only platforms to promote your brand online. There are plenty of alternatives out there and it may be time to look at a few of them. Remember, some of the folks in your target market will see ads hosted by those other networks. Even
Beyond Google and Facebook advertising: 17 ad platforms you should try Read More »
One of the biggest opportunities offered by the internet nowadays is the ability to attain skills you would otherwise have to pay for at no cost at all. Google Digital Skills for Africa is one such platform that has a number of free online courses for people looking to upskill and without investing money into
List Of Free Google Digital Skills Courses For People Interested In Coding/Programming Read More »
