Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will provide everything you need to know to get an AdWords account up and running, and set for success. The digital marketing industry has grown […]
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Facebook food ordering, Google Posts automation & machine learning Read More »
Posted by goralewicz Crawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All those problems didn’t exist in the “SEO = backlinks” era from a few years ago. With
Google Shares Details About the Technology Behind Googlebot Read More »
Google has updated the Google My Business API to add some support for creating and editing Google Posts. Google Posts is a feature that allows people and businesses to create content directly on Google that can appear highly ranked in Google search results for their names. In version 4.0 of the API, Google noted that
Google Posts can now be automated with new API support Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); SEO doesn’t have to be difficult. In fact, it’s better if it isn’t. Smart people tend to overcomplicate things. Especially
3 Quick SEO Wins Lurking Inside Google Analytics Read More »
Google’s John Mueller said on Twitter that disabling the right click on your web pages and/or disabling the ability to select content on your web pages, has no impact on your SEO or rankings. John did add that doing so is “obnoxious” and “useless” because it is easy to get around those prevention features. Here
Google Says Disabling Right Click & Content Selection Doesn’t Impact SEO Read More »
Google is leaving you clues about how to become a better marketer — and you might not even be seeing them. 👀 The job of every marketer today, whether they work in PPC, SEO, CRO, or content, is to solve people’s problems. Google is taking note of companies that are doing it well, and companies
Google Is Leaving You Clues to Help You Rank Higher Read More »
This week the biggest discussions centered around the shift from organic to paid over the last two years. Also, Danny Sullivan announced that he will be working at Google in a liaison type role. Search News Discussions: New Findings Show Google Organic Clicks Shifting to Paid View full discussion Growmap, shared a blog post from
Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations. The issue is most companies are only given the basic facts of their data without the what’s, how’s, and why’s that are driving the analytics. Jaywing, a British data-based digital agency, found that
Go beyond Google Analytics and use data to educate your clients Read More »
Google announced nationwide expansion of its Google Express relationship with Target. Users in the Continental US will now be able to buy from Target through the Google Assistant and receive Google Express delivery. The voice-commerce relationship extends to Google Home devices. Features and capabilities are nearly identical to those announced in August with Walmart. And while
Target expands voice-commerce relationship with Google to battle Amazon Read More »
