Tracking tools are tricky and require a lot of attention, in spite of analytical thinking. To avoid gray hair, follow these step-by-step instructions to success. Collecting and analyzing data is one of the many important keys to setting up a beneficial promotional campaign. No one wants to leave money on the table in the form of […]
Windows conversions explained: Comparing Facebook and Google Read More »
The following article is part of the Small Business Ad Academy, offering marketing and social media advice for small businesses, presented by Chase Ink®. More than one million businesses are using Google AdWords for one simple reason—it works. With millions of Google searches taking place every day, the potential for a business to be noticed by
If you are a local business that provides home services in the United States, you should be bracing yourself for what will happen when Home Service Ads roll out in your industry and market. The changes are vast and make a huge difference in who ranks in the local results on Google. When they first
Are Home Service Ads the death of home-based businesses on Google? Read More »
The Pixel 2 from Google (NASDAQ:GOOGL) is finally here, and if you are a small business that relies on images and videos, you are in luck. The one selling point Google and virtually every review of the Pixel 2 are touting is the fact the new phones have the highest DxOMark Score ever. Simply put,
Google Pixel 2 Smartphone is Here, Can It Help Your Small Business? Read More »
Google Chrome, the leading U.S. browser at the moment, is about to face some serious competition up ahead. Mozilla just unveiled an improved version of its browser called the Firefox Quantum touted to be drastically faster than its predecessor and offering browsing speeds said to even surpass that of Chrome. During the late 2000’s, Mozilla
Mozilla’s Firefox Quantum Aims to Dethrone Google Chrome as Fastest Internet Browser Read More »
On Wednesday afternoon, Google AdWords notified advertisers in their accounts and on Twitter that a change had already happened to the way budgets get handled on a daily basis. It is not going over well. In the tweet, Google announced, “To help you hit your advertising goals, your campaigns can now spend up to twice
Google announces AdWords daily budgets can overspend by 2x, automatically Read More »
Outside of overhauling the UI, not much had changed in AdWords this year…until yesterday. Google made a hush-hush announcement (there’s still nothing on the Inside AdWords blog) in which they revealed a major shift in how they choose to allocate your daily ad spend. Per Google: “Starting October 4, 2017, campaigns will be able to
Breaking: Major Changes to How Google Spends Your Budget Read More »
The battle of premium smartphones just got more interesting. Apple and Samsung have dominated the holiday season smartphone sales for years. But Android fans looking to upgrade this year will have many options. Google has officially announced its second-generation Pixel phones that aim to eat into the sales of the Galaxy Note 8 and Apple’s
Google Pixel 2 XL vs Galaxy Note 8: Choose The Best Read More »
Posted by Brian_W On the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters. Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has
New Findings Show Google Organic Clicks Shifting to Paid Read More »
Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015. These are now the go-to channels for marketers wishing to attract users and user attention, with businesses putting aside huge budgets to reach audiences on these platforms. Facebook and
How to optimize your ad campaigns for consumer behavior on Facebook and Google Read More »
