Forbes Are CMOs Overlooking Google Plus?ForbesGoogle ranks its own social network higher when it comes to search engine optimization, so a post on Google+ is more likely to show up in search results than other webpages or social media sites. Accordingly, if someone wants to bring attention to … Source link
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google testing blue ‘instant’ AMP label in the search results Read More »
Google Express has kicked off a new ad campaign called “Need anything from the store?” which promotes it as a delivery service for “all your stores in one place,” according to an Advertising Age report. The effort shows people of all ages and walks of life in the often-painful process of describing a product for
Can Google Express help traditional retail level the playing field with Amazon? Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Chrome ad blocking, Google extends olive branch to publishers & more Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google Insights Engine Project, Instant AMP label & Google Express Read More »
Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses. “This is
Google test surfaces user data for publishers as part of new Insights Engine Project Read More »
The Seer team keeps a running document of Google search features and oddities, which we collectively update whenever we spot something new. This allows us to identify trends in what features Google is testing and provide our partners with up-to-date information about the search landscape. We toss the acronym “SERP” around quite a bit, which
New Google Search Features: SOS Alerts, Gmail Parsing, and … QR Codes? Read More »
I’m sure you’ve heard of Google Analytics. It’s a free web analytics tool that website owners can use to track and analyze their site’s traffic. It was released in November 2005 by Google, and is currently the most popular and widely used web analytics tool available on the internet. It’s a smart move to use it to
6 Ways To Use Google Analytics To Better Understand Your Site’s Traffic Read More »
In a rare joint appearance, Google executives Philipp Schindler, chief business officer, and Sridhar Ramaswamy, SVP of ads and commerce, addressed a group of several dozen publishers and broadcasters at an event held at the company’s Chicago offices Tuesday. And, at that event, he extended an olive branch. In his opening remarks, Schindler said Google
Google extends olive branch to publishers, lays out new focus on subscriptions Read More »
What if Google assigned a “content score” to every page on your website? Experts now think that’s exactly what Google does. Every page, every post on your site gets assigned a numerical ranking. For simplicity’s sake, let’s assume that score is on a scale of 1-10, like the AdWords Quality Score. It makes sense. Google,
How Google Scores and Ranks Your Content: 5 Metrics Read More »
