What’s the next best thing to having Google sit down next to you at your desk, gaze over its glasses at your screen, and tell you how to improve the visibility of your web pages? Listening to Searchmetrics founder Marcus Tober. In his Intelligent Content Conference talk, Mastering the World of Deep Learning: How Big […]
Google Doesn’t Talk But This Expert Does Read More »
Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently. How do they stack up today, and who looks best placed to offer the best visual search experience? Historically, the input-output relationship in search has been dominated
Pinterest, Google or Bing: Who has the best visual search engine? Read More »
For its 19th birthday, Google has posted a birthday doodle that leads to a spinner prompting surprise searches for 19 of its past Easter egg games and quizzes. Three spins leads to the ICC Championship interactive cricket game Google launched earlier this year, an Earth Day quiz launched in 2015 and Google’s solitaire game Easter
Google marks its 19th birthday with a ‘Google birthday surprise spinner’ doodle Read More »
September 27, 2017 Google recently rolled out new best practice recommendations for optimizing search Ads within Ad Groups. The new recommendations move away from traditional A/B Ad testing and instead focus on Google’s algorithm to determine which ad copy performs the best. Google now recommends a minimum of 5 Ads per Ad Group to give
5 Methods For Creating Ads in Google AdWords Read More »
Building inspector panelscheduled for Tuesday The Manasota Air Conditioning Contractors Association will hold a building inspector panel on changes to the codes Tuesday evening at the Holiday Inn Lakewood Ranch, 6231 Lake Osprey Drive. Networking will be from 6 to 7 p.m. and the dinner with presentation will start at 7 p.m. Panel participants
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Happy birthday Google, EU Google Shopping changes & SEO tips Read More »
Ads from Comparison Shopping Engines will start appearing in Google Shopping results on September 27, 2017. In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favoring its own content, the search giant is making some changes to the way it handles Google Shopping results in the
CSEs will compete head-on with Google Shopping in EU search results Read More »
MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy Google Remarketing Ads within its dashboard. With two clicks in the new feature, a marketer can connect her store to MailChimp and set up a campaign that shows a site visitor follow-up ads for a
MailChimp adds Google Ads as it becomes a multichannel platform Read More »
The Form Notifications add-on sends the Google Forms data in an email message each time a respondent submits then form. It can also send automated emails to the form respondents immediately after they complete your Google Form. The notifications add-on for Google Forms add-on has been updated and it can now send push notifications to
How to Receive Push Notifications for Google Forms on your Mobile Phone Read More »
How much your cost per click should be for a #1 advert position, according to your industry A question that is becoming increasingly common for business owners. “How much does it cost to advertise on Google?” A perfectly simple question with a not so simple answer. As you’re probably aware, the keywords you use in
The cost of Google Advertising in the UK Read More »
