Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and […]
Smart speaker stats, link building AI & Google doodle Read More »
According to Bloomberg, Google is going to create a separate business unit to manage shopping content in search results to comply with the European Commission’s recent antitrust decision. This unit will reportedly be required to compete in the auction against shopping competitors. The unit will apparently use its own budget and revenues to bid in
Alphabet to create separate business unit in Europe to run Google Shopping Read More »
“They’re really skating on thin ice,” said Michael Bertini, a search strategist at iQuanti, a digital marketing agency. “They’re controlling what users see. If Google is controlling what they deem to be fake news, I think that’s bias.” Despite Google’s insistence that its search algorithm undergoes a rigorous testing process to ensure that its results
As Google Fights Fake News, Voices on the Margins Raise Alarm Read More »
In a perfect world, the path your customers follow to purchase something from your store would be simple: They hear about your brand, head to your website, find what they’re looking for, and place an order. But life happens. A phone call, an email, or an adorable puppy GIF takes them away from your site,
Today’s Google doodle celebrates the author and political theorist Gloria E. Anzaldúa on what would have been her 75th birthday. Born on this date in South Texas, Anzaldúa grew up on both sides of the America-Mexico border. She graduated from the Panamerican University in 1969 and moved to California in 1977, focusing her writing on
I have to be honest. When approaching this article, my initial reaction was something along the lines of, ‘Ha! Bing doesn’t do anything better than Google!’. But on brushing aside my Google superiority complex and after a bit more considered thought and research, I came to the realization that Bing does do some aspects of
Google and other search engines have made it challenging to identify the keywords that drive organic traffic to websites. Jill Kocher’s article, “Understanding Google’s Keyword ‘Not Provided’ Data,” provides a history and solutions for dealing with the lack of organic search keywords. In this article, I will explain a process for optimizing keywords that drive
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google back on Apple, Bing search for business & Bing ads with LinkedIn Read More »
I can ask my Amazon Alexa “where’s my stuff” and she’ll tell me. I can tell Google Home to set a timer for 7 minutes so I can boil water for tea and I’ll get the alarm at the right time. Facebook knows that I made plans to talk with Derek tomorrow. Apple knows that
Amazon and Facebook and Google and Apple Don’t Want What’s Best For You Read More »
