Kashin / Shutterstock.com We all know the Google mobile first index is coming soon, probably in the next few months or so. To prepare, it seems like Google is encouraging webmasters to go responsive with their web sites. Google has just published a how-to on moving your m-dot site to responsive. The techniques are pretty […]
Leading up to the mobile-first index, Google has some advice Read More »
Google‘s hardware event is right around the corner, and the company now has an official date: October 4. Previous leaks suggested that Google would hold the event one day later, on October 5, but the firm will stick to the same date it introduced the original Pixel phones on. The tech giant released a video
Google Set to Announce Its New Smartphone on October 4 Read More »
Another survey has highlighted Amazon’s outsized role in shopping and product discovery. This one comes from performance marketing platform Kenshoo. The company commissioned a survey of 3,100 consumers in the US, the UK, Germany and France. The survey findings echo others before it that show Amazon is either the starting point for product research or
Google beats Amazon for product-search reach, but rival sees greater loyalty Read More »
Many advertisers are well aware that Google has targeting options available in AdWords that give brands the ability to adjust bids, ad copy and landing pages for demographic groups based on age, gender and average household income. These levers can be useful for targeting search campaigns only to the most relevant groups, as well as
The limitations of Google AdWords demographic targeting Read More »
Another day, another update by Google. Starting September 25th, Google Adwords will be updating their ad rotation settings. Previously there was the option to choose between Optimize for Clicks, Optimize for Conversions, Rotate Evenly & Rotate Indefinitely. In late September, Google is simplifying those settings to: “optimize” and “rotate indefinitely”. Source: Google’s Inside Adwords Blog
PPC Industry Update: Google Updates Ad Rotation Settings Read More »
Do you use Google Docs to collaborate with your team on content and data tasks? If you do – and chances are high that’s the case, given Google Docs has tens of millions of users – you need to know about these Google Docs tips and shortcuts which can make a whole range of your
24 Google Doc Hacks to Make Your Life Easier [Infographic] Read More »
How Google’s Data Analysis Suite Could Transform Your Digital Marketing Strategy If you run a website or blog and haven’t heard of Google Analytics, then prepare yourself for a whole new world of possibilities! Google Analytics carries on the company’s proud tradition of providing best-in-class tools for web designers and developers and giving those users
A beginner’s guide to Google Analytics Read More »
A new ranking study done by Stone Temple Consulting on the importance of links has just been released. The study shows clearly how links are as powerful as ever for ranking in the Google search results. The study used several models to illustrate why links remain a powerful ranking factor and compared them to the
New Google link study shows links are as important as ever for ranking well in search Read More »
According to a report (registration required) in The Wall Street Journal (WSJ), Google is ending its “first click free” (FCF) program, which provides users access to content behind publisher subscription paywalls when they click through from Google results. The move is intended to help boost subscription rates. According to the story, Google will allow publishers to
Google ending ‘first click free’ to help publishers boost subscriptions Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Facebook Instant Articles update, Google Display Network & more Read More »
