Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and […]
Yelp hits Google again, link building & SMX East preview Read More »
Competing in Google Shopping is tough—there’s no denying it. When you consider that Google Shopping spend has overtaken spend on the search network in the US, accounting for 56 percent of spend by retailers and 46 percent of clicks, it is now more important than ever for retailers to have a solid, well thought-out Google Shopping
7 Advanced Strategies for Google Shopping Read More »
When I initially started working in SEO, I was working for then-unknown start-ups (including this one), and branded searches seemed to me to be the most boring part of SEO and PPC. Those searches are already there (they get created by other channels), you’re almost certainly going to rank for them in organic search, and
Will Mobile Brand Searches Make Google Billions? Read More »
Mark Van Scyoc / Shutterstock.com Yelp has sent a letter to the Federal Trade Commission (FTC) asserting that Google is improperly using Yelp images in local search results in violation of its 2013 antitrust settlement with the regulatory agency. Yelp also circulated the letter to several members of Congress and state attorneys general, according to a
Yelp says Google violated ‘do not crawl’ provision of 2013 FTC settlement agreement Read More »
Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service, and how successful will it be? Early in
What is Google Stamp and what will it mean for marketers? Read More »
Google has quietly announced on Google+ that it will be killing off some of the App Indexing features within the Google Search Console. Specifically, Google is turning off the Fetch As Google for Apps feature to “avoid unnecessary duplication” with what is available within the Firebase help documentation. Google added Fetch As Google for mobile
Google shuts down Fetch As Google for mobile apps Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google EU appeal, goodbye fetch as Google for apps & award list Read More »
According to The Telegraph, Google is planning to file an appeal against the roughly $2.7 billion (€2.4 billion) antitrust fine imposed by the European Commission in June for abuse of market position in shopping search. The fine was the largest in EU history; the previous record fine was $1.3 billion against Intel. Last week, Intel won
Google to appeal $2.7 billion EU fine Read More »
The Google Drive desktop app for Mac and PC is going to stop working on March 12, 2018, with support ending on December 11, 2017. Before those deadlines get here, Google (NASDAQ:GOOGL) has launched replacements called Backup and Sync and Drive File Stream, which it is making available for G Suite customers. G Suite is
Small Business Collaboration Favorite Google Drive Desktop is Being Replaced Read More »
September 11, 2017 It’s never too early to start thinking about your holiday shopping strategy. Even months before the holidays, you need to start looking at your traffic from last year, pitching budgets, and analyzing your data to make sure your performance improves this year. And, as the industry is always changing, we have some
Leverage Google Shopping for a Blowout Holiday Season Read More »
