September 11, 2017 Supermetrics has released their new native connectors to Data Studio. These connectors make adding non-Google data to Google’s Data Studio easier than ever, allowing you to create comprehensive reports for yourself or your clients. The connectors let you import data from many sources directly into Data Studio for use in reporting. These […]
How To Pair Supermetrics With Google Data Studio Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
AdWords AMP landing pages, Google & Apple tracking & SEO mistakes Read More »
I recently reported on an algorithm update impacting the local results that happened on August 22, 2017. This was a strictly-local update, from what I can tell so far, which means that it had no impact on the non-local organic results. What changed? The update, which I have dubbed “Hawk,” was a change to the
The day the ‘Hawk’ Google local algorithm update swooped in Read More »
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Google AdWords Success | GMoneyPro Read More »
Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in the response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking Prevention, an initiative aimed at limit third-party trackers from capturing cross-site browsing data, in the next version of Safari, coming out this fall.
Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google microphones, outdoor yoga & Google Play Android statue Read More »
You might’ve noticed some features in beta under the Audience tab. One of those beta features is Cohort Analysis. I started looking at this analysis because I was curious. As is often the case with Google Analytics, it wasn’t evident right away. So that’s why I thought I’d delve into it a bit more and try
What is Cohort Analysis in Google Analytics? Read More »
Ever wonder what the number one, most important, search ranking factor is in Google’s algorithms? Is it links? Is it content? Is it a special hidden meta tag? Nope, it is none of that. It is “awesomeness.” Yep, that is what John Mueller of Google said, the number one, most important ranking factor Google uses
Google Says Number One Search Ranking Factor Is Awesomeness Read More »
In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently also available on mobile browsers. Here are some aspects of this new feature that business owners and marketers may need to be aware of. 1. If you don’t see the feature, you
6 things you need to know about Google’s Q&A feature on Google Maps Read More »
Advertisers — especially PPC junkies — want to pay for the highest-converting, most relevant traffic possible. That’s been the obsession of our corner of the digital world for some years now. Yet in other corners, key players have been roundly accused of taking a wait-and-see approach when it comes to advertisers paying for the least
Is Google stepping in because no one else would? Read More »
