Google recently announced that publishers can now create Google Actions from web content using schema markup. For brands, Google Actions can be a great way to get more mileage out of your SEO strategy and offer another opportunity to reach searchers organically. Optimizing for newer SEO features like Google Actions and rich results are becoming […]
I sat down with Andrea Cruz Lopez from KoMarketing in their Boston office to discuss all the good things around Google Ads. But if you know me, I like to talk about more of the “bad things” – so we kicked things off talking about the change where Google Ads expanded more match types back
Video: Andrea Cruz Lopez on Google Ads expanding match types Read More »
Video Ad Sequencing (VAS) is a recent addition to the Google Ads video campaign types that allows advertisers to, “…tell your product or brand story by showing people a series of videos in the order that you define.” But it is really a lot more. Video Ad Sequencing can be used to take your target audience
An introduction to Google Ads Video Ad Sequencing (VAS) Search Engine Watch Read More »
We had excellent results back in July, usually top 3, and then we had a major drop off. I suspect we’ve been sandboxed but I cannot figure out why. Every time I submit my sitemaps it comes back “cannot be indexed” with http 503 error. Two of us have tirelessly searched worked to figure out
Is the scheduling app affecting our site’s Google ranking? : SEO Read More »
![Google cleans up [Christmas] - Search Engine Land](https://www.goodtoseo.com/wp-content/uploads/2019/11/Google-cleans-up-Christmas-Search-Engine-Land.jpg)
Yesterday, you (or the kids) may have been in for a surprise if you searched Google for the term [Christmas]. Hide the kids. Here is a look at some of the NSFW Shopping ads that were showing for the query as of last evening. Cleaned up. Google has since demonetized the page, removing all ads
Google cleans up [Christmas] – Search Engine Land Read More »
Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a
What Is the Google BERT Search Algorithm Update? Read More »
Searchmetrics’ data suggests majority of external ads on Google Shopping in Europe are placed via marketing agencies rather than the classic comparison-shopping sites that compete with Google. The study follows EU Commissioner Verstager expressing dissatisfaction with the quality of Google Shopping competition. Google drops its own share of Google Shopping ads to around half in
Competition is increasing in Google Shopping, but will this satisfy EU regulators? Read More »
![[Infographic] Top Content Marketing Trends in 2019](https://www.goodtoseo.com/wp-content/uploads/2019/11/These-were-the-top-Content-Marketing-Trends-on-Twitter-and-198x1024.png)
The field of content marketing is a lot newer than many other forms of online marketing out there, and this is the main reason why it is still a mostly unexplored field. In spite of this, there is a lot of information out there that can actually help you quite a bit as far as
Khrysti Nazzaro – May 31, 2018 The Google Analytics Global Tag (GTAG.js) is a newer means of coding a website for Google Analytics data collection. As an added bonus, the tag seamlessly allows for both tracking AdWords and Google Analytics in one simple tag. That said, it does have some limitations. As a paired down
Google maintains its position as leader in search advertising, with net revenue dropping less than one per cent since last year. According to a report from eMarketer, Google will net more than 73% of US search ad spending this year. Google is forecasted to lose only 2 percentage points in search ad revenue share between
Google Continues to Command a Significant Share of Search Ad Revenue Read More »
