Google

Google Machine Learning Changes Requirements To Rank Higher In Search Results 08/22/2017

Rebooting ranking factors based on machine-learning technology should not come as a surprise, but findings from research released in June confirm that marketers can no longer rely solely on general search and content optimization strategies to help content rank higher on Google. As machine learning becomes smarter, it changes the requirements. This particular study focuses […]

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‘Larger than usual’ ad fraud on exchanges prompts Google to offer advertiser refunds

A-Post to Search Engine Land, Channel: Display Advertising, Google, Google: Business Issues, Google: Critics, Google: Display Advertising, SEO BLOG / Good To SEO

According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager in conjunction with ads that were placed on sites with fraudulent or invalid traffic: In the past few weeks, Google has informed hundreds of marketers and ad agency partners about the issue with

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Google AdWords Sitelinks, phrase match & AR

Channel: Industry, SearchCap, SEO BLOG / Good To SEO

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Google AdWords doubles the number of Sitelinks on search ads

Channel: SEM, Google: AdWords, Google: Sitelinks, SEO BLOG / Good To SEO

Google AdWords doubles the number of Sitelinks on search ads Read More »

Android Oreo statue, Google Dance Tokyo & razor scooters

Channel: Industry, Search In Pictures, SEO BLOG / Good To SEO / 1 Comment

Android Oreo statue, Google Dance Tokyo & razor scooters Read More »

Google local question-and-answer feature now live in search for all mobile browsers

Channel: Local, Google: Google My Business, Google: Maps & Local, SEO BLOG / Good To SEO

Google has now rolled out the question-and-answer local feature to all mobile browsers as of last night. SEO Sergey Alakov first spotted the rollout. About 10 days ago, the question-and-answer feature in the local knowledge panel went live for Android devices only. Now it’s visible on iOS devices, including mobile Safari. Here is a screen

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Google AdWords tool, local Q&A & iOS 11 with AMP

Channel: Industry, SearchCap, SEO BLOG / Good To SEO

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Google rolls out previously announced ‘Landing Pages’ mobile assessment tool

A-Post to Marketing Land, Channel: SEM, Google: AdWords, Google: Marketing, Google: Mobile, Google: Web Search, SEO BLOG / Good To SEO

Bad landing pages, especially on mobile devices, can kill conversions. There are high bounce rates if users can’t find desired information or the user-experience is too cumbersome or slow. To help advertisers improve mobile performance Google announced a new “Landing pages” tool at Google Marketing Next earlier this year. It’s designed to help marketers assess

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Google Could be Paying Apple up to $3 Billion to Remain Safari’s Default Search Engine

search engine optimization google, SEO BLOG / Good To SEO

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); There may be no two companies in the tech world who compete as fiercely as Google and Apple – though recent reports show they share a unique, symbiotic relationship. Google is paying a considerable sum of money every

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3 Ways The Cloud Helps Marketers Innovate with Speed and Scale: Marketo + Google Cloud

b2b, Consumer, Engagement Marketing, SEO BLOG / Good To SEO

With the recent launch of The State of Engagement, we saw data that demonstrates that consumers expect more relevant, timely interactions from brands and that marketers are falling short of those expectations while struggling to find the right tools to help them deliver on consumer expectations. With that in mind, I am excited to share

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