On March 7, 2017, webmasters, site owners, and search engine optimization professionals began to panic. Some sites had seen a massive decrease in traffic seemingly overnight. Frantic SEOs tried to assuage their clients, some of whom had seen a drop in traffic of up to 90%. This was how most folks learned of the […]
The Google Fred Update: Why It Matters and What to Do Read More »
Google and Walmart have announced a partnership to bring Walmart voice shopping to the Google Assistant and Google Home. Free delivery will also be available through Google Express, which is changing its pricing structure. Though not discussed in either company’s blog post, the move is likely a response to Amazon voice shopping via Alexa devices.
Walmart offering voice shopping via Google Assistant and Home Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google & Walmart, Yandex’s Korolyov & Local SEO Read More »
eBay said Google’s impending security change would “deter” shoppers, and it warned sellers today of changes it is making (and has been making) that impact their listings. “Starting in October 2017, Google Chrome – the browser used by almost half of all eBay buyers – will begin displaying the message “Not Secure” in the address
eBay Says Google Security Change Will Scare Shoppers Read More »
Business.com SEO in Google: Best Way to Promote Your Website OnlineBusiness.comLearn the building blocks you need to make your website rank in Google search results. SEO and website promotion – one cannot work without the other. Firstly, for those who do not know, SEO stands for search engine optimization. It sounds technical and …How To Explain
SEO in Google: Best Way to Promote Your Website Online – Business.com Read More »
You’ve Been Sampled. Data sampling is a technique used in statistical modelling that allows analysts to utilize a smaller portion of data to represent a larger portion of that data. While it’s not always a bad idea, it’s something that you should always note when analyzing data from Google Analytics. Why? Well, take this scenario:
5 Ways to Unsample Your Google Analytics Data Read More »
Understanding how GA ‘UTM’ values can give you more insight into your social media marketing There are some key questions every marketer should ask of any social media initiative… Is anyone actually listening? How are they interacting and what are the business outcomes? To answer the last question on how social media links back to leads and sales on a business website,
How to track social media campaigns using Google Analytics Read More »
Yesterday, Google’s AMP (Accelerated Mobile Pages) group announced enhancements to ads served in AMP. Specifically, the project has entered phase two of its three-phase plan for supporting comprehensive advertising functionality in AMP. While phase one focused on basic support for ads within AMP, phase two focuses on speeding up AMP ad rendering, utilizing what they
Google announces AMP speed and viewability enhancements for ads Read More »
August 22, 2017 Earlier this month, Google notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC). On October 16, new app install campaigns created in AdWords will begin running on UAC. And on November 15 of this year, existing app promo campaigns for search, display and YouTube will
Google Pushing App Install Campaigns To Universal App Campaigns Read More »
Google’s John Mueller confirmed on Twitter that Google will pick one of the canonicals if the ones you set conflict. Meaning, if you send two or more different canonical signals to Google, Google will just pick which one they think is correct. Google will not drop both canonicals because of the conflicting information you sent.
Google Explains When Canonicals Aren’t Clear, They Pick One Read More »
