Google Ads engineers have been working to fix conversion reporting since a bug caused conversions to be overreported for in the AdWords API, Google Ads API beta and Google Ads scripts. Status update. As of Sunday, conversion reporting has been fixed except in the Search Query Performance, Geo Performance, Keywordless Query, and Keywordless Category reports, […]
Google Ads conversion reporting bug (mostly) fixed Read More »
Monica Simmons – November 25, 2019 Google recently announced new reporting metrics to better understand when users are converting on ads. This updated reporting within the Google Ads platform will allow advertisers to know at what time a user converts, rather than solely attributing the conversion to the user’s first click on an ad. For
Google Rolls Out a New Way to Report on Conversions by Time – Read More »
It’s not a secret that Google Maps has solidified its place as the dominant entry point for local search. In fact, a new consumer survey from Brandify found that 77% of respondents use Google Maps to find “near me” business information well ahead of other sites. Survey consistent with traffic data. That finding is backed
Google Maps the dominant local search tool, followed by Facebook and Yelp Read More »
The ecosystem around and in Google Search has continued to evolve since the first episode of Google Search News. With this video series, we aim to give regular updates on Google Search, in particular for SEOs, publishers, webmasters — essentially anyone who’s creating content with the goal of making it discoverable in search. In this
Tony Villanova – June 1, 2018 Conversion Probability is a new report within Google Analytics. This new Beta report allows you to view your data with the ability to see how probable your users are to convert. Values range from 1-100 which are calculated for each user and values closer to 1 being less likely
Conversion Probability Report in Google Analytics Read More »
Chuck Forbes – June 5, 2018 Google Maps has announced that on June 11th, 2018 they will roll out many new changes, making their offerings easier for developers to access and use. Here are some of the changes you can expect: If you are not familiar with the current Google Map API set-up, Google previously
With Googlebot running on the most recent version of Chrome and JavaScript content being indexed faster than ever, it’s apparent that Google is getting better at indexing JavaScript. It feels like SEO professionals are finally reaching the happy ending to a long and complicated movie. Unfortunately, this movie has a twist: JavaScript indexing delays are
JavaScript Indexing Delays Are Still an Issue for Google Read More »
Search engines are among the most important and most mysterious pieces of online infrastructure. Their role (complex as it is) is to bring some semblance of order to the otherwise chaotic, unimaginably large and constantly shifting corpus of information that is the web, so that when you or I are looking for something online, we
The Top 5 Things Wrong in the WSJ ‘Expose’ of Google Read More »
Jason Brewster – June 12, 2018 You may have heard this one before “Data cannot be deleted after being recorded in Google Analytics”. This is why the technical aspects of web analytics are very focused on getting things right the first time, filtering out potential spammers before they inflate traffic and sometimes finagling the reports
Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies. In the bid strategy report, advertisers can now view the top bidding signals that are driving the success of their ad campaign. Top bidding signals may include, but are not limited to: Device type Location Day of week Time of
Google Ads to Provide More Data on the Performance of Smart Bidding Read More »
