Google

Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters

Channel: SEM, Google, Google: AdWords, Search Ads, Search Ads: Product Ads, SEO BLOG /

Google has started testing a different variation of mobile product card units, which is the Google Shopping format of a knowledge panel. The store listings, spotted by Josh Leibner, director of paid media at Red Ventures, Wednesday, appear in a swipeable carousel that resembles the mobile price extension format, as well as filtering options. Selecting any of […]

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Top 10 Reasons Why Your Ads Aren’t Showing in Google

Ad Texts, Google AdWords, SEO BLOG /

August 3, 2017 Your new pay-per-click account is structured, the keywords are loaded, and ad text is optimized. You activate your Adwords campaign with great expectations, and then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue in your account that is preventing your

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Google quality raters update, Google shopping cards & mobile-first

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Images labeled ‘Product’ in Google Images part of new badges markup

Channel: SEM, Google, Google: Google Shopping, Search Ads, Search Ads: Product Ads, SEO BLOG /

This article has been updated with corrections. Users searching for products on Google Image search will now notice that sometimes images appearing at the top of the results are labeled with a “Product”. This is part of the new badge markup Google introduced earlier this week. They look a lot like ads, and I mistook

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Google Plus Recruits Beta Testers to Help Improve Features and Increase User Base

beta testers, Google Plus, SEO BLOG, Social Media /

Google is not yet giving up its bid to conquer social media. In fact, the search engine giant will be rolling out new Google Plus features and is now encouraging users to be one of its beta testers. As the undisputed search engine king, Google has practically dominated its native turf for quite a while

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4 deceptive Google Analytics metrics that fool retail marketers

Analytics, Channel: Retail, E-Commerce, Google, Google: Analytics, Holiday Retailer, How To Guides: Marketing Analytics, Retail Column, SEO BLOG /

In the world of web analytics, not all metrics are created equal. Some can stand alone on their own, giving you valuable insights into business performance at a glance. We call these metrics Key Performance Indicators (KPIs), and depend on these metrics to guide our marketing efforts, especially as we head into the busy holiday

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Dolores del Río Google doodle celebrates iconic film star from Golden Age of Mexican cinema

Channel: Consumer, Google: Logos, SEO BLOG /

Today’s Google doodle is a tribute to Dolores del Río on what would have been the actress’s 112th birthday. Born in Mexico, Del Río had an acting career that reached iconic status during the Golden Age of Mexican cinema. She is credited with being the first Latin American actress to become a major Hollywood film

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Ranking your local business at Google: part 2 of 8

Local SEO, SEO BLOG, technical seo /

This is the second post in an 8-part series on how to rank your business for local searches at Google. Google My Business (GMB) is a free product that allows business owners to verify and submit basic details about their business to Google. Owners can also engage with existing and potential customers across Google’s properties. Make

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How to Set Up a Killer Google Analytics Dashboard

AdWords, Analytics, data and analytics, Google Analytics, google analytics dashboard, Reports & Analytics, SEO, SEO BLOG /

Information overload: The condition when a marketer has so much information they can no longer manage or interpret it easily, causing them to basically go numb to their analytics reports. Secondary conditions include ignoring marketing data entirely, making poor decisions, and getting generally disappointing results. You might not know it to look at them, but

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Google adds new ‘save’ & bookmarking feature, which you can access in a new hamburger menu

Channel: SEO, Google: Maps & Local, Google: Mobile, Google: SEO, Google: User Interface, Google: Web Search, SEO BLOG /

AmsStudio / Shutterstock.com Google has added a new “save” feature, which you can access under a new hamburger menu, navigation drawer, on the left side of the Google home page on your mobile device. You can now save images, itineraries, places and web pages while using Google on your mobile device. You can then access

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