Arguably, the biggest Google algorithm shakeup of 2017 occurred on March 8. Of all things, it was called…Fred. The sheer randomness of the name and the massive drop in traffic that many sites experienced have left a lot of marketers scratching their heads. What happened, who was affected and why? More importantly, what steps do […]
Think You Got Hit by the Google Fred Update? Here Is What to Do Read More »
Google just introduced its latest advanced API integration for AdWords Scripts: Google Slides. That means you can now programmatically connect AdWords with Google Slides. Leo Sei, Google’s Product Manager for AdWords Scripts, told me why they created this new integration: “The goal of AdWords Scripts is to help advertisers automate their workflow. After talking with
This script creates Google Slides with AdWords data to automate your presentation-making Read More »
Advertising is big business. In fact, it represents a substantial 88 percent of Google’s revenue. Until recently, however, the tech giant has stayed away from one lucrative segment in the advertising pie – native ads. But that’s about to change soon. On July 5, 2017, Google announced its AdSense Native ad, a product that would
Google AdSense Native Ads Could Ultimately Lead to Better Browsing Read More »
We’re excited to update this list of books on online advertising. San Jose, California (PRWEB) August 02, 2017 The JM Internet Group, a leader in online internet marketing training in SEO, AdWords, and Social Media Marketing, is excited to announce its updated list of the best books on Google AdWords for 2017. The list
Updated List of Best Google AdWords Books for 2017 Announced by JM Internet Group Read More »
Google announced they now will be showing badges on some images within their image search interface on mobile. Adding badges to images helps searchers understand any data behind the image that Google may have. Google said, “These badges will help you uncover images where next steps or more in-depth information is available — everything from
Google Image Search adds badges for recipes, videos, products and animated images Read More »
In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, called Search Analytics, which gives you an overview of how your website is performing in Google’s organic (non-paid) search results — namely, it shows some of the search
3 ways to use search query data from Google Search Console Read More »
August 1, 2017 (Jihad Watch) – “Google’s first page results for searches of terms such as ‘jihad’, ‘shariah’ and ‘taqiyya’ now return mostly reputable explanations of the Islamic concepts. Taqiyya, which describes the circumstances under which a Muslim can conceal their belief in the face of persecution, is the sole term to feature a questionable website
Google changes search results to conceal criticism of Islam and jihad | Opinion Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google image badges, Google Search Console beta reports & keyword research Read More »
Web traffic from employees, related parties, and automated bots can distort reporting in Google Analytics. For example, including internal traffic in return-on-investment calculations can produce a lower, inaccurate percentage from what legitimate channels actually generated. In this article, I’ll explain how to exclude in Google Analytics traffic from one’s own domain, from related-party domains (such
Google Analytics: Removing Internal Traffic and Referral Spam Read More »
Last month, we uncovered screen shots of the beta Search Console interface being tested by Google. Today, Google announced a “sneak peek” at two of the new features or reports coming to the new beta Google Search Console. The new reports include an Index Coverage report and AMP fixing flow report. The Index Coverage report
Google releases details on new beta Search Console reports Read More »
