Last spring, I decided to explore the world of social and digital certifications. I had been hearing from colleagues and other professionals about the need to introduce students to these programs, and I wanted to investigate for myself how they all worked, how much they cost and what they covered, so I could assess their […]
After launching Google Instant — Google’s method of showing search results as you type them — several years ago, Google has removed the feature from search effective today. Google Instant launched in 2010 under the leadership of Marissa Mayer. Mayer called this change a “fundamental shift in search” and the news was covered across all
Google is adding a bid adjustment in AdWords specifically for calls. The bid adjustment for calls informs how often call information appears in mobile search ads. From the announcement: For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to cross-sell rental cars, group tours
Google intros new call bid adjustments in AdWords Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google Instant dies, AdWords call bids & Google legal issues Read More »
Optimization remains one of Google’s biggest challenges. It helps teach machines how to learn from humans. This time around, the optimization techniques are not about organic search or paid search. It’s about plasma fusion with atoms, not bits. Still, it all leads back to creating better algorithms for search and advertising. Why? There are a
Google has finally added a help document in their developer section explaining how publishers and webmasters can remove AMP content from showing up in search results. Of course, Google doesn’t want you to stop serving up AMP content but if you decide that AMP is not driving the metrics you wanted to see, you can
Google has explained how you can remove your AMP content from Google search Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Earning your first dollar in e-commerce is fairly simple. You’re selling a product. But what if you own a publication or media site? To start making money, you will have to: Engage in affiliate marketing Lease ad space
5 SEO Don’ts of Traffic Monetization. How to Avoid Google Penalty Read More »
Any online marketer that depends on Google for traffic must pay attention to the main Google ranking factors. Google uses over 200 various ranking factors to determine the position of a web page on the search results. It’s impossible for anyone to optimize a page using all the Google ranking factors. Not all those ranking
Top 20 Main Google SEO Ranking Factors You Must Know Read More »
July 26, 2017 Google for Jobs is a new initiative launched by Google allowing users to receive job search results directly on the Google Search page. A separate box appears after PPC results and before organic results solely containing job search results pertaining to the search query the user typed in. The results are jobs
Results for queries about Islam and Muslims on Google have been updated amid public pressure to lessen disinformation from hate groups on the world’s largest search engine. However, activists who have worked to bring about the changes say more work remains. In the past, users on Google seeking information about the religion or its adherents
Google updates Islam-related search results to curb hate speech Read More »
