Visits and pageviews are nice. But conversions are all that matter at the end of the day. The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account. And you can’t get access to historical, legacy data, either. That means when you let days (or weeks) go by without setting up […]
How to Track Conversions in Google Analytics Read More »
Google CEO Sundar Pichai is joining the Alphabet board of directors, effective last week. Pichai has been at Google since 2004 and CEO since 2015, when the formation of Alphabet was announced. In addition to Pichai, the Alphabet board includes: Larry Page Sergey Brin Eric E. Schmidt L. John Doerr Roger W. Ferguson, Jr. Diane B.
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IMN is pleased to announce our Summer 2017 Click Through Rate Study, now available in Whitepaper format in the Resources section of our website! It’s been a while since we’ve last written about this topic, and since last summer, there have been multiple changes to both the algorithms that determine the organic rankings AND the
2017 Google Search Click Through Rate Study Read More »
While the iPhone 8 and Samsung’s Galaxy Note 8 are stealing almost all the limelight in the rumor mill, people who enjoy the pure Android experience are desperately looking forward to the Google Pixel 2. Google’s SVP of hardware Rick Osterloh has confirmed that the Pixel 2 would hit the store shelves later this
Concept Google Pixel 2 Imagines Major Design Changes Read More »
Google (NASDAQ:GOOGL) just introduced a new and improved feed feature to its Google app. The Google News Feed allows users to completely customize what they see based on selected topics and search activity. And this new feature could potentially have an impact on businesses. Inside the New Google News Feed With this updated feed, users
What Could the New Google News Feed Mean for Businesses? Read More »
From movies and restaurants to cities, when people want more information about something, we usually “Google it.” So what comes up when you do a quick search for Edmonton? The first image that pops up is a photo of the Rossdale power plant and water treatment centre. “If you come here and that’s the first image
City working with Google to improve main image on Edmonton search – Edmonton Read More »
You are far from being alone if you find Google’s constant updates annoying. Just the mention of names like penguin, hummingbird, panda, possum, and payday loan can create a dread feeling for many web masters and business owners. The constant Google updates are also no respecter of size or brand. Both small and big corporations
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Today’s Google doodle marks what would have been Marshall McLuhan’s 106th birthday. A Canadian philosopher, professor and author, McLuhan was an astute media theorist with a prescient vision of how technology would continue to shape our world. In 1962, McLuhan published “The Gutenberg Galaxy” — a book that popularized the term “global village” and the
With many major platform businesses like Facebook and Twitter relying on feeds to reach their users, it’s no surprise that Google wants to join in on the action. Google launched a new content feed this week, which aims to deliver users content completely tailored around their tastes and behaviors. Unlike Facebook and Twitter, though, the
Google Aims to Reinvent How We Discover the News Read More »
If you use the Google app on your mobile device, you may already be aware of Google’s recent addition of a newsfeed, a Facebook-y, portal-like feature that allows would-be searchers to skip the search completely and dive right into new content relevant to their interests (based on their past searches as well as topics they
The Feed Is Coming. Here’s How Google Could Monetize It Read More »
