YouTube Masthead ads on TV screens are now widely available for all advertisers to buy on a CPM basis. This announcement comes following successful test campaigns in select markets. In September, YouTube ran an open beta for advertisers to take over the YouTube Masthead on TVs. FOX was among the companies testing the YouTube Masthead […]
Google Makes YouTube Masthead Ads on TVs Available to All Advertisers Read More »
If it looks like your Google campaigns have been more successful than usual since November 11th, that may not be the case. Google Ads experienced a conversion reporting issue that caused overreporting of conversions for some advertisers, Google said Thursday. Current status. Google said it is working on fixing the bug and correcting the conversion
Google Ads overreported conversions due to bug – working on a fix Read More »
Jill Goldstein – June 27, 2018 The Google Display Network (GDN) has a growing list of ways to reach potential customers. To do so, we can target audiences (in-market audiences, affinity audiences, demographics, etc.) or content (topics, keywords, etc.). To take that a step further, we can layer different types of targeting to truly pinpoint
We know the number of features like knowledge panels, images, local packs and other elements have proliferated in search results in recent years, and that has had a significant impact on SEO strategies. Now, a new study aims to show how much the introduction and variation of these features are changing searchers’ behavior. When search
There are countless ways in which Google has made our lives easier, especially when it comes to research. Case in point: reverse image search. Upload a picture of pretty much anything and Google can tell you what it is, where it appears, and even offer up similar images. Whether you want to track an image’s
How to Do a Reverse Image Search on Google Using Desktop or Mobile Read More »
Google’s smart bidding strategies use a host of signals to inform bids with each auction. Now, Google is starting to show which signals are driving performance to optimize bids for people more or less likely to convert. Top signals. The signals shown might include device type, location, day of week, time of day, keywords, remarketing
See the ‘top signals’ informing your Google Ads bidding strategies Read More »
Key point: It is important to put any research into context in order to better understand it. The Wall Street Journal recently reported a shocking revelation: Senior Google employees exert “editorial control over what (its search engine) shows users.” Another journalist and member of the managing board of the Stigler Center at the University of
Have you ever tried one of those letter search grids that has an “M” in every row and column, and you have to find the one “N” somewhere among the “M”s? You look and look, but all the letters look exactly the same. Once you find the “N” once, it’s ultra-easy to find it again.
A Content Audit Unlocks the Keys to Rank Number One on Google Read More »
Jason Brewster – July 2, 2018 Google Analytics was first made available on November 14th 2005, (almost 13 years ago!) its usage quickly grew and within almost no time it became the dominant website measurement tool. The scope of its offerings have expanded to include features and new technologies over time. As new features have
A Guide to Google Analytics Snippet Versions from 2005 to Today Read More »
