The Google Search Console seems to have a bug in their Search Analytics report, specifically with the average position metric. Many webmasters are claiming the average position metric in the search analytics report has taken a sharp dive since July 13. I have seen dozens of screen shots from webmasters showing proof of this decline, […]
Google Search Console may have a bug with the average position metric Read More »
Clients and even conference presenters are using Google Search Console’s position wrong. It’s an easy mistake to make. Here’s why you should only trust position when looking at query data and not page or site data. Position Google has a lot of information on how they calculate position and what it means. The content here is pretty dense
How To Analyze Position Data In Google Search Console Read More »
A guide to the benefits and setup of 3 essential Google Analytics features Adding Google Analytics tracking code to a site is quick in most cases, but I find that many businesses leave it there and don’t add more customisation to use some of the more advanced Google Analytics features. These features can give great advantages
3 Google Analytics customisations that every site must have Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google Search Console beta, Amazon Echo Show & link building mistakes Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Addressable TV & OLV, Holiday Retailer launch & Google Analytics news Read More »
Experts argue that, because Google writes the code that causes search results to pop up, they are responsible for the accuracy of said results. They further point out that this problem is an issue for all of us and is more serious that many realize. For example, do we let multinational corporations control the information
Google Fact Check Feature: What It Means for Your Online Efforts Read More »
Today’s Google doodle marks the Women’s Cricket World Cup 2017, currently being played in England. The doodle doubles as a cricket-inspired video game with animated crickets playing against a team of snails. The game was first introduced last month to mark the men’s ICC Championships. Leading to a search for “Women’s Cricket World Cup 2017,”
Women’s Cricket World Cup 2017 Google doodle returns cricket-inspired video game Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google home service ads, Google Image SEO & link building Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google beta testing brand-new Google Search Console design Read More »
Google continues to expand its ad product for local service providers. This week, the company announced home service ads are available to more businesses in more cities. Painters, electricians and towing companies can now run ads through AdWords Express, joining locksmiths and plumbers, house cleaners and handymen. Google launched home service ads in 2015 with a pilot
Google home service ads come to the East Coast & open up to more service categories Read More »
