July 17, 2017 Timothy Prickett Morgan When all of your business is driven by end users coming to use your applications over the Internet, the network is arguably the most critical part of the infrastructure. That is why search engine and ad serving giant Google, which has expanded out to media serving, hosted enterprise applications, […]
How Google Wants To Rewire The Internet Read More »
While a lot of energy is being spent trying to figure out how to take advantage of the anticipated growth in emerging areas like voice search, there is a much easier search medium that seems to be underutilized: image search. According to Rand Fishkin’s analysis of Jumpshot and Moz data, image search on Google is the second
9 SEO tips for better Google Image search results Read More »
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting your priorities right. Below,
8 major Google ranking signals in 2017 Read More »
I have said it before, you have to advertise your online shop. There are only so many free marketing ideas you can do and they still will not give you the traffic and return that advertising will. If you have an online shop, including an Etsy shop, you may want to consider Google Shopping Ads.
Should You Try Google Shopping Ads? Read More »
In the last couple weeks, we’ve seen a legislative and legal shift in tides for both Google and Facebook in a number of their biggest markets, see the perspectives and forum member commentary below. Members also discuss a upward trend of bot traffic and new “muting” capability on twitter. July 12 “Battle for the Net”
Google is apparently testing a new job-search feature that includes its own job portal. The testing was caught in the wild by search engine optimization consultant Dan Shure on April 28. Industry website Search Engine Land wrote about the sighting then got a response from Google that wasn’t an outright confirmation, but suggested the search
What is semantic search? Broadly speaking, it’s a term that refers to a movement towards more accurate search results by using various methods to better understand the intent and context behind a search. Or as Alexis Sanders very eloquently explained it on the Moz Blog, “The word “semantic” refers to the meaning or essence of
Five important updates to Google semantic search you might have missed Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google indoor race track, dog at work & yummy cake Read More »
Google has been cranking out the updates this year for Local Search, and the latest thing to hit the SMB market is Google Posts. This new feature allows you to publish your events, products and services directly to Google Search (in the Knowledge Panel) and Maps. Here’s an example of what a Google Post looks like
12 things to know to succeed with Google Posts Read More »
Consumers across the US can now book appointments with salons and spas through Google. Beauty is the second category of appointment bookings available through Google in the US. In December 2016, consumers in select cities could book fitness classes through the Reserve with Google site, as well as Google Search and Maps. That functionality rolled out to the
Google adds booking for spa and salon appointments from Search & Maps Read More »
