Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and […]
Bing rounders bats, Google hopscotch & Firefox billboard Read More »
Since 1998, Google has used its homepage to host an invariably inventive ‘doodle’. The Google Doodle actually began its life as a humorous out-of-office message for the company’s co-founders, Sergey Brin and Larry Page. To let everyone know they had gone to the Burning Man festival, they placed the festival’s icon behind the second ‘o’
The 10 best Google Doodles of all time Read More »
Pfpiovani / Pixabay Soon, Google will no longer scan Gmail accounts to serve targeted ads. The company announced the change at the end of June. The move is seen as a victory for privacy advocates. But maybe not such a victory for digital marketers. Here’s what you need to know about Google’s new policy and
Privacy Advocates Win – Google Will No Longer Scan Gmail for Ad Targeting Read More »
In this post, I’m going to show you how to get started with Google My Business posts. This is a new feature from Google, and it enables you to create a quick, micro-post, almost like a little mini blog post, or even a Facebook status update, that will then show up, with an image, in search results for your company’s name. In
How to Get Started with Google My Business Posts [Video] Read More »
Google Maps has rolled out a new editing feature that crowdsources accessibility details about locations or business listings — making it possible for anyone to add details on whether or not a place is wheelchair-accessible. “When you want to share accessibility information about a place or add details about many places quickly, just open Google
Google Maps will use crowdsourcing to identify wheelchair-accessible locations Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google Maps accessibility, Google Posts expire & link problems Read More »
For many companies getting a high ranking on Google is a top priority. But is this a reasonable goal? Is the investment in SEO resources worth the possibility of achieving a top 3 Google rank for your desired keyword? Good business decisions require some quantified input, so here is an outline of how you might
What’s A Google Rank Worth Read More »
Google has confirmed that most Google Posts are removed seven days after they are first published. The exception to this rule is Google Posts that are based on upcoming events. Event-based Google Posts are removed after the event date. A Google spokesperson told us, “Posts enable merchants to share timely, relevant updates on Google Search
Google Posts are removed after 7 days, with one exception Read More »
Are you a new blogger? Didn’t install Google Analytics on your blog yet? Then probably you are missing out the most powerful tool. If you want to know the answers to questions like; How many people visit your website What marketing tactics drive the most traffic to your website Which pages on your website are
An Easiest Guide to use Google Analytics More Professionally Read More »
Back in mid-March, The Guardian withdrew “all its online advertising from Google and YouTube after it emerged that its ads were being inadvertently placed next to extremist material.” Shortly after, more UK brands followed and stopped their ads running on various Google platforms. This was not the first time that these concerns were voiced. For years now, advertisers
How Google Has Been Addressing Brand Safety Concerns on YouTube Read More »
