422737 / Pixabay Every website owner that is seriously invested in their online property and presence should be aware of the ranking factors Google uses for SEO. As of this writing, Google has updated their algorithm in ways that have caused major changes in ranking. In fact, many sites are still adjusting their strategies. As […]
What the Google Algorithm Update Means For Your SEO Read More »
If you’ve ever been frustrated at the amount of time you spend creating PPC reports, you’re not alone. Today, I’ll do my best to help you with a new AdWords script I just finished. The severity of the reporting problem became very clear to me at a conference I recently attended. Attendees were asked to leave sticky notes describing the
This script automates adding any AdWords data to a Google spreadsheet Read More »
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Google is celebrating today’s Fourth of July holiday with a doodle inspired by the U.S.’s first National Parks Service Director and noted conservationist Stephen Mather. The red, white and blue logo leads to a search for “Fourth of July,” and includes images of deer, bears, moose and other animals you may find in one of
Google just announced that it will now be compressing Google Display Ads with Brotli. Brotli, for those of you who don’t know, is an open-source data compression algorithm that compresses file size better than gzip. Google introduced the compression algorithm in 2015 and has been instrumental in boosting the load speed in Accelerated Mobile Pages (AMP) by
Google Now Compressing Display Ads with Brotli Read More »
There has been a lot of talk recently about attribution. And answering these questions has been one of the biggest challenges facing the modern marketer: “Is my marketing campaign working?” “Does that last click really deserve all the credit?” “Where then am I spending more than I should?” While many tools have been developed that attempt to
New Google Attribution Tool Helps You Evaluate Your Marketing Campaign Read More »
Google is celebrating the first day of the Wimbledon championships today with an animated image to mark the tennis tournament’s 140th anniversary. The doodle was designed by doodler Gerben Steenks and leads to a search for “Wimbledon championship.” The top right corner of the image includes a tribute to the Rufus the Hawk, a mainstay
Expert Advice Jul 3, 2017 Share Properly optimizing the key components of your website’s home page for consumer use and robot readability is paramount to the success of the entire website. authors Denise Grothouse In the past few months you may have noticed changes to your website ranking on Google searches. Google is currently
Website Design to Dominate Google Read More »
Ecommerce merchants must produce profitable traffic from their advertising efforts. Cash flow is essential. Traffic acquisition must be efficient. However, not all traffic channels drive immediate sales. Some channels assist buyers in their purchase journey but are not the final, direct click that leads to a sale. Those channels can be profitable and worthwhile with
Using Google Analytics to Track Multiple Ad Channels in Purchase Cycle Read More »
