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This local company uses Google to take you on a tour of area businesses – Louisville Business First

This local company uses Google to take you on a tour of area businessesLouisville Business FirstCS3Design offered to create a virtual tour of the museum for less than $1,000 (it ended up being $500), which would improve both the museum’s search engine optimization and its Google profile. “An attraction like ours gets approached about a

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Tracking campaigns in Google Analytics

A how-to guide for campaign reporting with examples One of the most important (but often overlooked) aspects of digital marketing is setting up your analytics properly. It’s a little bit technical but easy to do once you understand a few simple steps and see why it’s so important. Being able to track where your visitors are

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How can Google Search Console help you AMPlify your site?

If you have recently implemented Accelerated Mobile Pages on your site, it’s a great time to check which of your AMP pages Google has found and indexed by using Search Console. Search Console is a free service that helps you monitor and maintain your site’s presence in Google Search, including any Accelerated Mobile Pages. You

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Google AdWords Editor 12 is Now Available: Here’s What’s New

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Version 12 of Google’s AdWords Editor is now available worldwide to all advertisers. In addition to a new design, new features in AdWords Editor 12 include custom rules, faster account downloads, support for bidding to maximize conversions, and

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Blog: Winning at Google | Dyersburg State Gazette

By Catherine Knoll The coveted first-place ranking in Google’s search-engine results is every business owner’s dream. It sounds so easy–use the keywords your audience would use to find your site, set up great content, and then you are guaranteed top ranking in search engines. Right? The reality is that much of Search Engine Optimization (SEO)

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Victor Hugo Google doodle marks publication of the French novelist’s classic, ‘Les Misérables’

Today’s Google doodle is a callout to French novelist, poet and human rights activist Victor Hugo. The doodle marks the publication date of what is arguably his most well-known novel, “Les Misérables.” “Before he turned 30, Hugo was already an established poet, dramatist, artist, and novelist,” writes the doodle team on the Google Doodle Blog.

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Google AdWords Editor, Danny Sullivan podcast & conversions

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Using Google Analytics to evaluate content marketing effectiveness

Chart of the Day: How good is your use of campaign tracking codes? As this post on campaign tracking in Google Analytics shows, Google’s UTM tracking codes provide an excellent way to see which of your marketing channels and content is influencing site visits, leads and sales. This week we have launched a simple tracking code

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