Credit: Google Keeping your business relevant on Google is essential for new customers to find you. Listing your address on Google Maps and creating searchable content can greatly impact how current and potential customers locate you, both on the web and in the real world. But instead of ceding all the control to Google’s algorithms, you can take charge over what […]
How to Use Google My Business Read More »
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Really big Google beach chair and beach ball: Source: Instagram Old fashion Google trailer: Source: Instagram
Old Google trailer, Google Dance Tokyo shirt & really clean Google server room Read More »
You’ve probably heard us talk a lot about structured data, Schema.org and JSON-LD. Schema structured data on your site can result in highlighted search results. In this article, we’ll show you how to implement structured data using the JSON-LD Schema.org markup on the pages of your site. Here, we’ll take a closer look at how
Adding JSON-LD structured data with Google Tag Manager Read More »
Your marketing mix probably consists of a variety of channels: print, email, social, maybe even television and radio. With varying returns on investment across all those methods, a savvy marketer is always looking at which channels bring down costs and increase revenues. Google AdWords can be a great way to achieve those ROI goals, and
How to Improve Your Marketing ROI With Google AdWords Read More »
Google has rolled out a new feature in their search engine portal, allowing users to track their own online footprints. Dubbed “Personal,” the new feature will expand the user’s search to include the whole Google portfolio. So if you have an account with Gmail, Google+, or saved a photo or video on the cloud, chances
Google Expands User Search With ‘Personal’ Tab Read More »
A short tutorial and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics I was prompted to write this how-to post since some email marketers I speak to during Email Marketing training courses, use Google Analytics, but weren’t aware it can be used for email tracking “beyond
Email campaign tracking with Google Analytics Read More »
Yes, absurd. That was the first word that came to mind when I read the European Commission’s antitrust ruling against Google and the $2.7 billion fine to go with it on Tuesday. A day or so later, I’d add ill-conceived and misguided to that list. The ruling was levied against Google for breaching EU antitrust rules
What to make of the EU’s absurd antitrust ruling against Google Read More »
Google Analytics is a treasure trove of data, but how should you use it? This week, startup PaveAI is releasing a new AI-powered platform that it says is the first to turn Google Analytics data into news you can use. This is the San Francisco-based company’s second version of the platform. An earlier implementation, released
PaveAI unveils AI-powered platform to turn Google Analytics into actions Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Canada censors Google, Voice search SEO & more on the EU antitrust Read More »
Google has finally released Google Posts to the masses! Now that we all have access, we have been diving in to figure out how to use them, how to best utilize them, and where they are appearing in the SERPs. We will update this post with any new insights in the coming weeks as we
How Google Posts Can Benefit Your Business Read More »
