Campaign tagging is an important aspect of your analytics setup. It’s one of the critical elements in reducing your dark traffic. But sometimes, the tags on the url don’t pull into Google Analytics perfectly, and require a little finesse on the back end to populate your reports properly. For example: You want to promote a […]
How to Alter Your Campaign Values Using Google Tag Manager Read More »
(Bloomberg) — Google’s record 2.4 billion-euro ($2.7 billion) antitrust fine could just be the start of a troubling new phase in the company’s seven-year tussle with the European Union’s antitrust arm. EU competition chief Margrethe Vestager warned Tuesday that the clampdown on Google’s shopping search service sets a “precedent” that could be used to scrutinize
EU antitrust ruling puts Google `on parole’ for years Read More »
Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the
Official Google Webmaster Central Blog: Mobile-first Indexing Read More »
The popularity of a website appears to be the most important factor Google’s search engine takes into account when ranking a page, according to recent research from SEMrush. The report was based on analysis of data from 600,000 global keywords. The researchers applied a machine-learning algorithm to determine which factors influence Google search engine result
2017 SEO Trends: 12 Factors That Impact Google Search Rankings Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google News redesign, AdWords tests headlines & speed tool upgrade Read More »
As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting critical aspects of things Google is doing. I’ve written about their low-price bias numerous times and the advertising digital duopoly created by Google and Facebook that puts retailers in a tough spot. That being said,
How the EU fine will ruin Google Shopping for the consumer Read More »
Search engine giant Google is flexing its muscles once again as it releases an ad blocker that could have far bigger ramifications than just getting rid of pop-up ads. Sridhar Ramaswamy, SVP for Ads and Commerce, announced the Google Chrome Ad Blocker on Thursday in a blog post. He mentioned that some people find pop-up
Google Announces Launch of Native Chrome Ad Blocker Read More »
The Canadian Supreme Court has ordered Google to de-index an e-commerce site globally. This sets a disastrous precedent that opens the door for other governments (and private parties) across the globe to try to control or censor Google’s search results. The case was Google Inc. v. Equustek Solutions. The plaintiff, a small tech company in British Columbia,
Google is rolling out a redesigned version of Google News for desktop. The redesign focuses on providing diverse perspectives, fact checked articles, and more control over what individual users see in their Google News dashboard. In addition, Google News has finally adopted the card-like format seen in search results. This allows for a greater emphasis
Google News Redesigned With an Emphasis on Fact Checking Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); An unprecedented ruling in Canada’s Supreme Court will allow the country to force the removal of search results in Google’s search engine – anywhere in the world. In its judgement, the Canadian Supreme Court states: “The internet has
Canadian Courts Can Now Force Google to Remove Search Results Worldwide Read More »
