Why Is Mobile So Important? If you look just at your revenue numbers as a publisher, it is easy to believe mobile is of limited importance. In our last post I mentioned an AdAge article highlighting how the New York Times was generating over half their traffic from mobile with it accounting for about 10% […]
Responsive Web Design for Mobile SEO Success in Google & Bing Read More »
People and companies go to great lengths to be valued by Google. Can you blame them, though? Studies show that ranking first in Google will net you 33 percent of the traffic for a given keyword. After that, it drops to 18 percent for the second ranking. But if you’re thinking about finding ways to work
What Happens When You Try to Cheat Google Read More »
Tech bloggers love to test and compare rival products. There’s an underlying assumption that the better product will always win. But other factors (e.g., price, brand and so on) can get in the way of rational market outcomes. A new study from agency 360i (reported in Adweek) asserts that Google Home is much more likely to answer people’s questions than Amazon Alexa.The headline is
Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care? Read More »
In boosting your search engine ranking, it’s almost criminal to exclude social media marketing, especially given its pervasive presence online. Last year, nearly 70% of people worldwide used social media in one form or another. Also in 2016, 2.34 billion people had a social media presence, and stats predict that this will increase to 2.67
How Social Media Marketing Improves Your Google Rank Read More »
Search Engine Optimization of websites and blogs is the most powerful marketing strategy for companies around the world. The sheer volume of visitors that can be directed into the sales funnel make SEO an undeniable marketing tool. While SEO is a guaranteed way to achieve a major part of your marketing goals, the constant evolution
SEO Mistakes That’ll Make Google Hate Your Site Read More »
Google announced on the Google Small Business blog that they’ve updated the Test My Site tool to add more than just your site’s mobile speed scores, which they launched a year ago. Now the tool will show you how many visitors your site is losing because of your site speed and how you compare to
Google updates its mobile Test My Site tool with more competitive analysis Read More »
Google’s record 2.4 billion-euro ($2.7 billion) antitrust fine could just be the start of a troubling new phase in the company’s seven-year tussle with the European Union’s antitrust arm. EU competition chief Margrethe Vestager warned Tuesday that the clampdown on Google’s shopping search service sets a “precedent” that could be used to scrutinize the search-engine
EU Ruling Puts Google ‘On Parole’ for Years to Come Read More »
Some of the best online shoppers do not actually purchase online. They start their purchase process by finding the product they need online, and then either call the merchant or place orders via email, chat, or other offline communication. This is most common with high-ticket products. A downside to such offline sales, however, is identifying
Measuring Offline Sales in Google Analytics Read More »
Google has confirmed with Search Engine Land that they are now rolling out two new local search features: highlight icons in the local search listings price labels in the hotel search results Local highlight icons show icons in a local panel that represent what amenities the local business has. Items might include fast service, healthy
Google rolls out local highlight icons & price labels for hotel results Read More »
A day after the alleged major update, I thought it would make sense to highlight where we are at in the cycle. Yesterday Google suggested their fear messaging caused 4.7% of webmasters to move over to mobile friendly design since the update was originally announced a few months ago. The 4.7% of the websites Google
Google Mobilepocalypse Update | SEO Book Read More »
