358 Comments 13 minutes In the Academy Award-nominated film Food Inc, filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a false presumption. Instead, that seemingly endless variety is actually controlled by just a handful of companies. Today I’m going to reveal how the huge […]
How 16 Companies are Dominating the World’s Google Search Results Read More »
With 2017 well underway, we wanted to take a moment and share some of the insights we gathered in 2016 in our fight against webspam. Over the past year, we continued to find new ways of keeping spam from creating a poor quality search experience, and worked with webmasters around the world to make the
Official Google Webmaster Central Blog: How we fought webspam Read More »
If you click an email link on a webpage, it opens your default mail program. Similarly, you can make phone numbers on your website “callable” meaning when someone clicks the phone number, it will launch the dialer on their mobile phone and initiate dialing of the specified phone number. It is recommended that you make
How to Make Phone Numbers Callable in Google Sheets with Telephone Links Read More »
Google recently made it much harder to receive accurate keyword data from the AdWords keyword tool. They have not only grouped similar terms, but then they broadened out the data ranges to absurdly wide ranges like 10,000 to 100,000 searches a month. Only active AdWords advertisers receive (somewhat?) decent keyword data. And even with that,
Free Google AdWords Keyword Planner & PPC Ad Bid Estimator Alternative Read More »
It is rare to find a business that is not available online. Marketers broadly insert the idea that a business without a full-service website is incomplete, which is evidently true as customers like to google the brand before they commit an interest. A website is like a window for publics to obtain company information on
Your Best Bet to Boost Your Website’s Google Ranking Read More »
Much to the dismay of publishers, Google is not currently working on a feature for publishers to obtain analytics about their featured snippets within the Google Search Console. So if you’ve been waiting for Google to share the data illustrating how your website is being used in featured snippets, you’ll have to keep waiting. Gary
Google Search Console Won’t Include Snippets Anytime Soon Read More »
Perhaps you’ve heard about it: Google Tag Manager. Google introduced this tool 5 years ago, a tool that would make marketers less dependent on developers and that would, therefore, speed up your marketing process. Google Tag Manager has evolved over the years becoming a more complete and easy to use tool. Here I want to
Google Tag Manager: an introduction • Yoast Read More »
June 15, 2017 Using Google Analytics data to track performance and find optimization opportunities is crucial for successful PPC campaigns. Getting Bing data to import into GA is simple with Bing’s auto-tagging. Bing campaign spend, however, does not automatically import into GA. If you are using cost per conversion or ROAS data to analyze performance
How To View Bing Spend In Google Analytics Read More »
Google rolled out price extensions in July this year for mobile text ads which shows pricing information about products and services. This is how they looked when they were first launched: The format for price extensions were multiple lists under the ad, providing useful information to searchers before they click on your ad. Each row
Google Reveals New Format for AdWords Price Extensions Read More »
You’ve probably heard you should be doing more split testing to “optimize” your marketing funnels. You may already be using tools like Visual Website Optimizer (VWO) or Optimizely to do just that. Guess what? Google brought their considerable resources to the table and now offers their own split testing platform. It’s called Google Optimize and
Google Optimize: The Beginner’s Guide Read More »
