The car rental comparison box appears among the ads at the top of the search results. Screenshot: SEMRush Google is testing a sponsored widget for car rentals in the search results. Spotted by SEMRush, the ad unit allows users to enter the kind of rental they’re looking for, along with the dates needed. Ads appear […]
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Patents are interesting things. Just because a company patents an idea or technology, does not mean it will be incorporated into their business. They may patent an idea that proves too difficult to incorporate. The idea/technology may not be as valuable in practice as anticipated. They may just patent the idea to stop others from
Google Going Old School with Local SEO, But In A New Way Read More »
It’s Friday morning. I am stepping into an Uber from outside of the Google NYC offices after a meeting with Google employees who work directly on Google search, and my phone starts lighting up. The Wall Street Journal has published a bombshell story named “How Google Interferes With Its Search Algorithms and Changes Your Results.”
I sat down with John Mueller, a webmaster trends analyst at Google, to ask him questions that he often does not get on a daily basis. If you don’t know John and what the Webmaster Trends Analyst team does as Google, they basically spend a portion of their day helping webmasters and SEOs. In short,
Video: Learn more about John Mueller, webmaster trends analyst at Google Read More »
Actually, there are two. The first is the tax we each pay so that companies can bid against each other to buy traffic from Google. Because their revenue model is (cleverly) built on both direct marketing and an auction, they are able to keep a significant portion of the margin from many industries. They’ve become
Tony Villanova – September 5, 2018 Google Data Studio allows you to beautifully visualize your data in charts, but only from a single source, until now. Google has released a Data Blending Beta for Data Studio which allows you to create blended charts within your dashboards from multiple data sources. This is very helpful when
Data Blending Now Available in Google Data Studio Read More »
Subscribe to The Financial Brand via email for FREE! There are more analysts and pundits talking about the Google plan to offer “smart checking accounts” in partnership with financial institutions than there are facts about the deal. “The amount of attention this is getting is out of proportion to the details,” says industry blogger Ron
New Google Checking Accounts Threaten to Shake Up Banking Industry Read More »
Serina Fignole – September 17, 2018 On September 4, Google moved its new Search Console, which was released at the beginning of 2018, out of beta. While the new Search Console was in beta, Google has been listening to user’s feedback and adding new features, such as a URL Inspection Tool, and migrating key reports and
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Google Maps is piloting a new feature which sees its Local Guides providing recommendations to users. Users in select cities will see local recommendations will appear in the ‘For You’ tab. Local Guides are regular people who avidly contribute reviews, photos, and other information to Google Maps. There are now over 100 millions Local Guides
Google Maps is Adding Local Recommendations in ‘For You’ Tab Read More »
Google Ads has started rolling out “and” logic to enable advertisers to build layered audiences for Search. With the new combined audiences option, you can create audiences (personas) by layering demographic, in-market, affinity or other audience targeting elements that are available in Google Ads. How to get started with Combined audiences. To create a Combine
