Video content production is costly and time-consuming. Whatever you do, don’t forget a few basic principles to help ensure your video has the basic principles in place for search engines. With over two billion active monthly users, YouTube is the second most popular social media platform in the world. According to businessofapps.com, one billion hours […]
Video optimisation for Google search marketing Read More »
Google has said that its most recent major search update, the inclusion of the BERT algorithm, will help it better understand the intent behind users’ search queries, which should mean more relevant results. BERT will impact 10% of searches, the company said, meaning it’s likely to have some impact on your brand’s organic visibility and
FAQ: All about the BERT algorithm in Google search Read More »
MRInsights.biz has expanded its reports’ database with a new research study on Global Search Engine Optimization (SEO) Tools Market Growth (Status and Outlook) 2019-2024 which highly involves chapter wise explanation for every aspect of the market. The report features a precise summary of the business valuation, SWOT Analysis, market size, revenue estimation and regional viewpoint
It happened – Average Position is gone. Caput. Outta here. It was, at its best, a vanity metric and not a reliable indicator of how well your ads were positioned. On a small scale, you could have seventy ads in position one and thirty ads in position five for an Average Position of 2.2. An
Soapbox: Why I’m so glad Google ended our relationship with Average Position Read More »
Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads. Like Google’s search ad extensions, the extensions for video campaigns invite users to take additional action beyond the traditional ad click. Specifically, YouTube ad extensions can be used to direct users to a physical store location, submit lead
Google Rolls Out New Extensions for YouTube Ads Read More »
Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide. Shopping ads are now available in over 50 new markets, and 95 markets in total. In order to take advantage of the greater availability, Google Ads is rolling out the following features. Multi-Country Feeds Advertisers can reach more holiday shoppers
Google Expands Shopping Ads to Over 50 New Markets, Adds New Features Read More »
Caitlin Gioia – November 6, 2019 Google confirmed it will be rolling out lead form ad extensions in coming weeks. A feature that was recently spotted in Beta, Google lead form extensions will show beneath your search ad on mobile and tablet devices and allow a user to provider their contact info directly through your
Google Ads Rolls Out Lead Form Extension Read More »
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. Source link
It’s typically a good thing when you find out your website is ranking for a keyword you’ve been targeting, right? But what happens when, upon further investigation, you learn that the page you wanted to rank for a particular keyword isn’t the page that Google wanted to rank? (And that it’s another page on your
What to Do When Google Is Ranking the Wrong Page for Your Keywords Read More »
Does reading that title give you a mini-panic attack? Having gone through exactly as the title suggests, I can guarantee your anxiety is fully warranted. If you care to relive my nightmare with me — perhaps as equal parts catharsis and SEO study — we will walk through the events chronologically. Are you ready? August
This Is What Happens When You Accidentally De-Index Your Site from Google Read More »
