Google

Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion

Google parent Alphabet is buying fitness tracker and smartwatch maker Fitbit in a deal that values the company at $2.1 billion. Android Wear devices have not kept up with the Apple Watch, which dominates the wearables market (along with AirPods). Catching Apple Watch. In its recent earnings release, Apple announced that its “Wearables, Home and

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What you need to know about Google Merchant Center identifier enforcement updates

With the holidays at our heels, it’s a good time to do a final sweep of your Google Merchant Center accounts to ensure you have your product identifiers in order. This is particularly important given recent changes. Earlier this year, Google announced it would be updating enforcement around unique product identifiers (UPI) for Shopping ads

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4 Ways to Improve Google Search Performance This Holiday Season

With Google playing a big part in consumers online shopping research, here are four tips to help retailers maximize organic search performance and win seasonal traffic and conversions: 1. Keep holiday content fresh year-round. Some retailers make the mistake of removing their holiday pages from their site at the end of every shopping season. This

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Google is Helping Small Businesses in Underserved Communities

Google (NASDAQ: GOOGL) is pledging $10 million to help small businesses in underserved communities. The first part of the initiative involves $2 million to the American Library Association (ALA) to bolster entrepreneur centers in 10 states. Small Business Trends spoke with Kim Spalding, Global Product Director of Small Business Ads at Google to find out

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Learn how to target your ideal web audience by mastering Google SEO / Boing Boing

Want an online presence that matters? As the graveyard of fallen start-ups can attest to, having a fancy website and a sleek logo isn’t worth much unless people actually start engaging with them. Even on the fast changing web, there are ironclad strategies for marketing that can adapt to any platform. The best way to

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Will Today’s BidaskScore Upgrade Google GoDaddy (NYSE:GDDY) Shares?

GoDaddy (NYSE:GDDY) Stock Upgrade In an analyst note made public this morning, BidaskScore increased their rating on shares of GoDaddy (NYSE:GDDY) to a “Hold” GoDaddy Inc. (NYSE:GDDY) Ratings Coverage Among 2 analysts covering GoDaddy (NYSE:GDDY), 2 have Buy rating, 0 Sell and 0 Hold. Therefore 100% are positive. GoDaddy has $8900 highest and $8500

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