Googles

Four tips to help your brand thrive despite Google

Four tips to help your brand thrive despite Google’s notification changes Search Engine Watch

The browser Google Chrome (v80) is following in the footsteps of Mozilla Firefox (v72) and Apple Safari (v12.1) for notifications—websites that ask for opt-in immediately will now be only able to use quiet notification prompts. These prompts are far less visible than the standard prompts that show up below the address bar.  What’s more, in Chrome, […]

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Building a point-based backlink request tool. Is this against Google’s rules? : marketing

A discussion earlier on Reddit sparked the idea to build a point-based backlink request tool. The big G is not a big fan of backlink exchanges and other link schemes (Source) What if we had a tool for SEO-heads who are looking for additional backlinks and who are willing to link to other websites in

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A quick guide to understanding Google’s quality rater guidelines

“You can view the rater guidelines as where we want the search algorithm to go,” Ben Gomes, head of search for Google, once explained to CNBC. Gomes’ statement highlights the document’s relationship with Google’s algorithm, yet despite its relevance for publishers and SEOs, the quality rater guidelines (QRG) remain an intimidating resource for many digital

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How to make the most of Google’s “People also ask” results Search Engine Watch

Google’s “People also ask” boxes are widely discussed within the SEO industry as they take a lot of SERP real estate while providing little to no organic visibility to the publishers’ sites. That said, “People also ask” listings are probably helpful for Google’s users allowing them to get a better understanding of a topic they

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Amazon Beats Currys and Argos to Gain Biggest Share of Google’s Page One Searches for Consumer Electronics

New Searchmetrics study highlights importance of video and YouTube when consumers search for information on consumer electronics. It also reveals UK retailers of consumer tech may not be doing enough to satisfy informational searches London, February 19, 2020 ‒ Amazon.co.uk is the most visible[1] website overall in Google’s UK page one results

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Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST]

Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld for Marketing O’Clock. We’re breaking down these digital marketing news stories: Google’s new Partner requirements On this week’s episode of Rant O’Clock, Google is making Partners jump through hoops if they want to retain their badges. Spend requirements doubled, new certifications are required, and Google will

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The Changing Landscape of Google’s SERPs with Peter Leshaw [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 182 of The Search Engine Journal Show, I had the opportunity to interview Peter Leshaw, a seasoned digital marketing consultant and speaker with over 20 years of experience. Leshaw talks about Google SERPs, how much they’re changing, what you need to pay attention to, and

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