Googles

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Do Google’s New AdSense Native Ads Violate Its Own Policies?

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Google has introduced a new type of AdSense ad unit called “Native ads,” which raises concern as to whether or not the company is violating its own policies. Allow me to explain. Google’s new Native ads are designed […]

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Google’s Mobile-First Indexing To Hit Ready Sites First

Google will be bringing its upcoming mobile-first indexing for search results to sites that have prepared for the change before any others, according to a recent hangout with Googler John Mueller. During the Hangout, Mueller talked over the upcoming change in some detail, announcing that not only would some sites be indexed before others, but

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5 Powerful Tips to Optimize for Google’s Featured Snippets 351X200

5 Powerful Tips to Optimize for Google’s Featured Snippets

Marketers have known for years that getting featured on the first page of Google is like striking gold. When it happens, you’ve finally made it. The floodgates open and traffic begins to flow like never before. And, when multiple pages of content are featured for their variety of search terms, it can transform your business.

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Googles Huge $2.7 billion EU Fine, New Facebook Mission & More: Weekly Forum Update

This week’s biggest news was Google being fined 2.42bn euros by the European Commission after it ruled the company had abused its power by promoting its own shopping comparison service at the top of search results. Below we highlight the most indepth discussion of the news you’ll be able to find online. In other news,

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Do Searchers Understand Google’s Mobile Color Highlights? User Survey

Google recently added highlights at the bottom of various sections of their mobile search results. The highlights appear on ads, organic results, and other various vertical search insertion types. The colors vary arbitrarily by section and are patterned off the colors in the Google logo. Historically such borders have conveyed a meaning, like separating advertisements

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Google’s $2.7B EU fine: Why Main St. in America ‘gets it’

The European Union came down hard this week on Alphabet-owned Google (GOOGL), fining the tech giant about $2.7 billion for “[abusing] its market dominance as a search engine by promoting its own comparison shopping service in its search results, and demoting those of competitors,” said EU antitrust chief Margrethe Vestager. Google said it “respectfully disagreed”

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An update on Google’s feature-phone crawling & indexing

Limited mobile devices, “feature-phones“, require a special form of markup or a transcoder for web content. Most websites don’t provide feature-phone-compatible content in WAP/WML any more. Given these developments, we’ve made changes in how we crawl feature-phone content (note: these changes don’t affect smartphone content): 1. We’ve retired the feature-phone Googlebot We won’t be using

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