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Google’s Uptime, an App for Watching YouTube with Friends, Now Available to Everyone

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Google’s Uptime, an experimental app that enables people to watch YouTube videos with friends, is now available to everyone who has access to the US iOS App Store. Uptime initially launched earlier this year and was created by Google’s internal incubator, Area 120. Google’s Area 120 program encourages Google employees to spend 20% of their […]

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Early performance results from Google’s update to close variants

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Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s “Mad Scientists of Paid Search” session at SMX Advanced, I presented the latest Merkle data on what kind of impact we’ve seen so far. Here I’ll walk through

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SEO 2017: 8 Crucial Rules For Dominating Google’s Search Results – Forbes

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Forbes SEO 2017: 8 Crucial Rules For Dominating Google’s Search ResultsForbesIn my recent book called, SEO 2017: Master Search Engine Optimization, not only do I give an extensive overview of how search works, but I also look closely at the strategies that can be implemented to quite literally dominate the playing field. The truth? and

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Google’s Maximize Conversions Bidding Strategy

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June 23, 2017 Optimizing bids can be the bane of many PPC’ers. We use bid sheets, formulas, macros, and other fun strategies to ensure we are winning the auction and garnering conversions. Wouldn’t it be awesome if we could set up our AdWords campaigns to automatically optimize for conversions or a conversion value without having

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Google’s job listings search is now open to all job search sites & developers

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It’s now official: Job listings are coming to Google’s search results in a much more prominent way. And the company is now offering a formal path for outsiders to add job listings to the new feature in Google search. Google announced this morning that they are now opening up job listings within Google search to

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What Google’s Suggested Clip Feature Means for You

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A few weeks ago, Google rolled out a new SERP feature that highlights a “suggested clip” within an embedded video. As visible below, the video itself dominates the SERP, automatically highlighting the section of the video that Google has determined best answers your search query. With little data available about this feature and SERPs appearing

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What You Need to Know About Google’s New Maximize Conversions Bidding Strategy

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For the last few months, Google has had an exclusive beta kept underwraps for select accounts at Seer. The beta is a new bidding strategy called Maximize Conversions.   The beta was initially only available to run as a 4-week experiment within a select number of campaigns that Google chose based on a specific set

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Understanding Google’s Latest Assault On Unnatural Links

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Understanding Google’s Latest Assault On Unnatural Links By Eric Ward on August 13, 2013 (Updated 2/22/17, originally written for SearchEngineLand) Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month. If not for the excellent work of Barry Schwartz, many of us

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Google’s Planned Chrome Adblocker & Latest Internet Trends Report Released: Weekly Forum Update

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This week has been rich in interesting discussions! Forum members have been talking about Google’s planned  Chrome Adblocker, 2017 State of the Internet Trends report, Google’s drop of NOODP meta tag support and what it means for marketers and marketing conferences. Here are our highlights: Report: Google Plans Ad Blocking in Chrome In a perplexing

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