Growing

Why Vertical Videos are Now Essential to Growing Your Brand

There’s no doubt about it, video is the most powerful medium for marketing today. Research has shown that 75 million people in the US watch videos on the internet every day. Moreover, about 50 percent those videos are viewed through a mobile device. Experts predict that by 2019, traffic from internet videos will account for

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Bytedance, China’s Fastest Growing Social Network, Just Entered eCommerce. Here’s What You Need to Know

Bytedance is one of China’s fastest growing tech startup. Founded in 2012, the company controls a suite of popular apps to curate articles, videos, and other non-text-based content. Under the banner of Bytedance is Toutiao, its flagship product, which acts as a one-stop shop for aggregated Chinese news primarily. Its unique selling proposition is gathering

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The Growing Demands Of The Online Visitor and converting customers

The growing demands of the online visitor As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double the $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  It is also forecast that retail giants Amazon, Alibaba and eBay will by 2023 account for

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The Growing Risks to Brand Reputation Could become a Game-Changer

Every time you see the news there is another story of a person’s or company’s reputation at risk–or worse. The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics. To really appreciate the gravity of this emerging trend,

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SAP CEO: We Are the Fastest Growing Business Software Company in the World

“We grew 41 percent in the cloud and SAP has now become the fastest growing enterprise application software company in the world,” said SAP CEO Bill McDermott in an interview on CNBC. “For business software, we are the fastest growing company in the world. It’s amazing how fast the growth is in the cloud.” Bill

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Growing Small Businesses Like Big Ones: Tips From Ex-Googler Laszlo Bock

Laszlo Bock is the co-founder and CEO of Humu. Previously, he was the Senior Vice President of People Operations at Google from 2006 to 2016. Laszlo is credited with creating the field of People Analytics, the application of academic-quality rigor and Google-paced innovation to people management. Prior to joining Google, Bock served in executive roles at General

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Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech

Advertising agencies have evolved quite a bit since the turn of the century, mostly due to the exponential growth of data and technology in marketing. But how have agencies changed as a result of technology? In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy Worldwide, shared his thoughts about how agencies have

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