Growing

9Round Franchise Founder Discusses the Role of Fitfluencers in Growing a Fitness Brand

Data from Statista says the North American fitness market had an estimated size of more than $28 billion in 2015, of which 90 percent was attributable to the United States. The U.S. brings in more fitness and health club revenue than anywhere else in the world and has the most active members too. According to […]

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The growing importance of remarketing audiences in Google paid search management

SEO BLOG / Good To SEO

Since its introduction of remarketing lists for search ads (RLSA) into beta in 2012, Google has allowed advertisers to target search campaigns based on past customer interactions. Such targeting can be used to adjust bids, ad copy and landing pages, and even to exclude ads from showing for some groups of searchers. A few years later,

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Student Loan Crisis: $1.52 Trillion Bubble Growing By $29 Billion a Quarter

Finance / Good To SEO

Massive student loan debt is having a crippling effect on the U.S. economy. According to the United States Federal Reserve, 44.2 million students owe $1.52 trillion . This amount is growing by $29 billion a quarter. Student loan debt now surpasses all other forms of debt except mortgages. College debt exceeds what is owed for

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Foster Coffee Company on Growing Their Business With Social Media

Case Studies / Good To SEO

Too busy to read? Just click the play button below to listen to this post. “We love coffee, but we love community and people more.” This Foster Coffee Company credo isn’t just a brand statement. It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin

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Why Content Marketing Will Keep Growing Over the Years

Blogging / Good To SEO

Content marketing is huge within our industry and the importance keeps growing. Before to get your products and services in front of people, you had to create separate campaigns and would have to invest countless resources. Things have changed drastically because of content marketing and much of your success can be achieved by simply implementing

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Facebook Outlines the Growing Case for Business Messaging in New Report

SEO BLOG / Good To SEO

Facebook has released a new report which looks at the rise of messaging apps for business use. Source link

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Steven Carse of King of Pops: Supporting the Local Community is Good for Growing a Business

Interviews / Good To SEO

At last week’s Xerocon event I had the pleasure of meeting Steven Carse, who cofounded King of Pops with his brother. And what started as a natural ingredients popsickle company with a single cart in 2010 has turned into a company employing upwards of 250 people spread across eight cities in five states. Steven shared

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Customer Spotlight: Growing a Law Firm as a One-Woman Team

SEO BLOG / Good To SEO

Aaron here – director of acquisition on the marketing team at WordStream. Last month I had the pleasure of speaking with WordStream customer Jessica Richardson, the director of marketing for Murphy Law Firm, about her business and her advertising strategy. We covered a lot of ground, from her challenges as a marketing soloist to the

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4 Biggest Software Benefits for your Growing Business

Technology Trends / Good To SEO

Starting your own business takes passion, guts and motivation. Once you forge your own path and launch the business you’ve dreamed of for years, the next step is focusing on growing the business and maximizing efficiency. When a business operates efficiently, it can bring in more revenue. More businesses are turning to software solutions to

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The Growing Importance of Local AdWords and What to Do About It

Online Marketing / Good To SEO

A recent study by BIA/Kelsey, a media research and consulting firm, projects that local search advertising on Google will exceed $19 billion in the United States by the end of 2018. By 2022, local ad spending on Google properties is expected to reach $27 billion. To put these figures in perspective, local Google AdWords spending

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