Pinterest may not be growing at the rate the company had once anticipated, but the platform is expanding, with new data showing that the app is now closing in on 250 million monthly active users, up from the 200 million it reported back in September. That growth rate means the platform’s gaining momentum – it […]
Starting a digital marketing agency is easy. Hang your shingle, define your expertise, and you’re in business. But they don’t tell you about the bumps in the road, the challenges you’re going to face, and how to lean in and push through them. I know… I run a $4M+ agency with 42 people on staff.
Not so long ago, internet marketing was all about affiliates. It was one of the more effective ways to reach a mass audience, and brands could compete with one another through an affiliate publisher, or web portal, to increase exposure and drive sales. Now, ordinary individuals can gain massive reach through a
How to Stay Competitive in the Growing World of Influencer Marketing Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Dave Hansen is global vice-president and general manager of sales, marketing, and services for Dell Software. He leads the sales and marketing teams that handle solutions for data center and cloud management, information management, mobile workforce management, security, and data
Earlier this week I attended Oracle Media Day, an event the company puts on for press and independent analysts to give them a glimpse at what the company is focused on currently. And as part of the day, live demos with hot technologies like augmented reality, drones and blockchain showcased new customer experiences that are
With about 500 million daily active users on its platform, Instagram has become one of the indispensable marketing tools for small business owners. However, organic reach is increasingly difficult to achieve with the platform’s algorithmic-based feed. So, how do you compete against louder, bigger brands and deliver content to your target audience? The answer: use
7 Tips for Growing Your Following on Instagram With Hashtags Read More »
May 1, 2018 Coming out of 2017 Chatbots have become a common next level marketing tactic… If you are anything like me you may have included it in your “outside the box” strategy pitched in 2018 planning decks, encouraging clients and executives to start thinking about how these can be leveraged to engage customers and
Once you get your small business off the ground, it’s time to consider some strategies for scaling. Growing a business is full of challenges, but it can be easier when you can learn from the expertise of others. Here are some insights from members of the online small business community to help you take that
10 Tips for Scaling Your Business and Overcoming Growing Pains Read More »
As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according to third-party analysis and reporting. A report yesterday in The Washington Post found that the buying of fake reviews by merchants hoping to boost sales of their products is a widespread
Reports: Fake reviews are a growing problem on Amazon, Google Read More »
E-commerce has given businesses of all sizes the potential to expand to a global audience. Via a well-crafted online marketing campaign, you can scream from the virtual rooftops about your brand to a potential audience of millions. The difficulty is that all your competitors are doing the same thing. With so many other sources vying
Pro Marketing Tips For Growing Your E-Commerce Website Read More »
