Growing

Review your options with Spotify and the growing potential in audio marketing

Digital marketing strategy, SEO BLOG /

Three ways that marketers can benefit from working with Spotify When marketers talk about ‘content’ one often thinks of words, images, video, or a combination of all three, such as infographics or interactive visuals. However, in recent years there has been a surge of interest in audio, from the growing popularity in podcasting to the […]

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Brand Management – How to Pull Off a B2B Rebrand While Growing Sales and Fighting Slavery: CMO Alicia Tillman on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, customer relationships, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! No question about it: starting a new job is tough, but it’s especially tough when it involves handling a major rebrand for your organization. That daunting task awaited Alicia Tillman when she became chief marketing officer at SAP Ariba. Ariba,

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How the Customer Experience is Powering the Fastest Growing Brands

SEO BLOG, Uncategorized /

A form of this article originally appeared on Stitch Labs. Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. Download the original guide here. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Consumers

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Growing Importance of Omnichannel Marketing

Multichannel marketing plan, Multichannel retail strategy, Omnichannel, SEO BLOG /

Should you be using omnichannel marketing to boost customer experience? It has now become vital for brands to inject their unique voice in every communications channel that they make use of, be consistent with pricing policies and promotional offers to avoid any confusions for potential buyers. More and more brands are wanting to move towards

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Growing Number of Millennials and Gen Z’ers are Quitting Social Media According to New Research

DigitalMarketingNews, Gen Z, MarketingNews, Millenials, quitting social media, SalesNews, SEO BLOG, SocialMediaNews /

Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has one or more social media accounts. So the news that an increasing number of people from these two groups are quitting social media is surprising to many marketers. Millennials are known for their affinity for

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The Worst Advice 5 Founders Received For Their Growing Businesses – Small Business Trends

SEO BLOG, Sponsored, Startup /

Good advice can be a game-changer for entrepreneurs. As any founder or CEO can tell you, it’s critical for anyone growing a business to have help from trusted advisors. If advice is given well (and taken) it may be easier to navigate that path to success. But in this day and age, good advice can

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