Many people dream of having their own business. Not everyone gets to realize that dream, of course. However, for those that do, there inevitably comes a time when they must give it up. It could be that they pass it on to someone else, such as a relative. Another alternative is to simply close up […]
Why is it Hard to Sell Your Business? Check out these possible reasons Read More »
There are many great reasons to be a freelancer. Unfortunately, there are also some challenges you must be prepared for as well. Knowing how to manage your time well is one of the biggest issues you will need to figure out. Being good at the services you provide isn’t going to be enough to make
5 Ways Freelancers Work Hard But Aren’t Productive Read More »
Small businesses and startups might not have the revenue stream to pay for development of a cutting-edge app. But, using AppInstitute, any business can develop their own app to promote the business, sell products or engage with customers, all with no coding skills or knowledge of iOS or Android required. Businesses Don’t Need to
Developing Apps Doesn’t Have To Be Hard Read More »
For both businesses and individuals, a consistent online brand is essential for attracting the right audience and establishing expertise in their industries. Corporate brands and personal brands are often distinct, but when you are the face of your business, as many entrepreneurs are, you’ll have to decide how you want to integrate the two – or if you want to integrate them at
Deciding Whether to Mix Personal and Business Brands Doesn’t have to be Hard, Read This Read More »
Online marketing is attractive for its cost-efficiency and sheer potential reach, but sometimes, it’s outclassed by traditional marketing strategies. Though mistakenly seen as a dying industry, trade shows are as popular as ever, and they have the potential to be even more valuable than their online marketing counterpart strategies — so long as you know
Standing Out at a Trade Show Doesn’t Have to be Hard, Read These 7 Tips Read More »
July 2, 2018 What’s the first thing that pops into your mind when you think of YouTube ads? Does your heart rate shoot up a little? Palms sweaty, knees weak, …Mom’s spaghetti? Thinking to yourself, “Video is just too hard. I can’t do it”? We have 3 words for you: YES. YOU. CAN. Plus 3
Video is Not Hard: Fearlessly Feed Your Funnel with YouTube Ads Read More »
Over 450 small businesses met buyers head on at Walmart’s fifth annual Open Call event recently. More than 100 entrepreneurs pitching their American-made products for sale with the retail giant were rewarded by getting to move onto the next step in the process. A few exceptional pitches landed businesses a deal on the spot. Small
Here is a heads up for this year’s Father’s Day, it is on Sunday, June 17. And if your business is looking to market to dads, MDG Advertising has released a new infographic which points out why you shouldn’t overlook this demographic. While Mother’s Day gets more attention (and deservedly so), the “5 Things Every
Marketing to Dads Doesn’t Have to Be Hard, Read These 5 Recommendations Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! C.C. Chapman, who co-wrote Content Rules with Ann Handley, has a new book out, and I invited him to Marketing Smarts this week to discuss it. The book is entitled Amazing Things Will Happen, and C.C. is quick to point
Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before with SEO, email marketing, Facebook marketing, and many others. It’s a fair question to ask, though. After all, each year brings new
Is Influencer Marketing Dead? A Hard Look at The Newest Data Read More »
