According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing—cold calls, trade shows, TV, radio—are not as effective as they used to be. As a matter of fact, more companies are now turning to inbound marketing to generate leads and close […]
4 Inbound Marketing Tactics to Use for Your B2B Company Read More »
In recent years, outbound marketing has gotten a bad rap. It’s seen as expensive, time consuming, and it feels like a relic of the past. And the numbers bear this out: in 2017, HubSpot’s State of Inbound report found that 71 percent of businesses worldwide are focused primarily on inbound marketing. But I’d argue that
Why You Need Both Inbound and Outbound Marketing Read More »
Inbound marketing is the art of creating content for your prospects and then attracting and converting them through channels such as search engines and social media. Here is a list of some of my favorite inbound marketing blogs — from digital agencies and veteran influencers. These blogs cover content creation, social media, search, the nature
Marketing Podcast with Todd HockenberryPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He is the founder of Top Line Results, a management consulting firm, and the co-author of the book Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles, which we discuss
How to Transform Your Company Into an Inbound Organization [Podcast] Read More »
Back to Podcast John Jantsch: Inbound marketing has been with us, I don’t know, over a decade or so I suppose. I think unfortunately, a lot of marketers have caught onto it. It’s now sort of the new automated way to get customers. In this episode of the Duct Tape Marketing Podcast, I visit with
Transcript of How to Transform Your Company Into an Inbound Organization Read More »
If you’re a C-level business executive tasked with business development and growing revenue in a rapidly-evolving, highly-competitive environment your head probably hurts from the constant barrage of information and advice about how to promote your business. Everyone has an opinion about how to develop the perfect marketing strategy, backed by complex formulations, algorithms and more
Inbound Marketing for Non-Marketing Business Leaders Read More »
I spend a lot of time trying to figure out why some content ideas get links and why some don’t. There can be many reasons for a lackluster campaign. Sometimes you can figure out why things didn’t go well, sometimes you can’t. One thing I always look into is how well a content idea was
Smart content execution will net a lot of inbound links Read More »
Inbound marketing or content marketing as it’s interchangeably called, has been enjoying its day in the sun for a few years now. Recent figures from Marketing Charts shows that 86% of B2C companies and 91% of B2B companies actively invest in inbound marketing. This comes as no real surprise. Inbound marketing has proven its worth
Inbound Marketing Not Bringing You Results? Try This. Read More »
Our digital agency does a lot of different types of marketing, but inbound marketing is our bread and butter. We like inbound so much because we feel that it provides some of the best and most predictable results in digital marketing. If you’re not familiar with inbound marketing, here’s a brief explanation – you create
4 Signs Inbound Marketing Can Help Your Organization Grow Read More »
mohamed_hassan / Pixabay Today’s consumers are no longer responding to the hard sell the way they have in the past. They now look to brands to be educated about products and services that make their lives easier when making buying decisions. They seek out informative content, and Inbound marketing is made to meet this modern
