Hero images are still all the rage – they’re trendy and they immediately catch the users eye due to their above-the-fold, full-screen beauty. One of the main aspects of a big header, other than the hero image, is the typography, but we often fall short in this area because hero images can be very overpowering. […]
6 Typography Secrets that will Make Your hero Images Explosive [Infographic] Read More »
Applying color psychology is one of the most powerful methods to appeal to customer attention, trigger their purchase behavior and ultimately drive more sales. Realizing how important colors are in every visual presentation of your business can help you increase conversion rates. Up to 90% of a consumer’s initial judgment of a product is based
40 Ways that Color Psychology Can Boost Your Website Conversions [Infographic] Read More »
In 2010, two guys got together and said, “Let’s start a platform where users from all over the world can take a picture of what they are doing at that exact moment and share it with whoever wants to see it on an app platform. Now that would be something, wouldn’t it?” In full transparency,
Social media is more popular but less effective than PPC for B2B companies If you’re a B2B marketer wondering how to get ahead in the digital arena, you might be frustrated with the lack of statistics available about B2B marketing. While the web is rife with stats on the latest B2C trends, B2B marketers often
B2B insights and statistics to help you get ahead of the competition [infographic] Read More »
Location plays a big role in making or breaking your business. And most small business owners understand this. That’s why, when it comes to location scouting, most business owners choose main streets for practical purposes. Reasons to Start a Main Street Business According to data from Main Street America, commissioned by American Express (NYSE:AXP), 68
3 Big Reasons Main Street USA is a Great Place for Your Small Business (INFOGRAPHIC) Read More »
WASHINGTON, Oct. 19, 2017/PRNewswire-USNewswire/ — SCORE, the nation’s largest network of volunteer, expert business mentors, has published an infographic outlining the powerful impact of video marketing on small business sales. Businesses are creating cost-effective promotional videos in a range of categories, including explainers, product demos and testimonials, and these videos are performing well with customers
SCORE Infographic: Video Marketing for Small Businesses Read More »
Video can play an important role in accelerating the journey from prospect to customer, and by now you probably know that video can be much more than just a top-of-funnel asset, more than a brand awareness tool. These days, consumers are craving video content more than any other type. But when it comes to creating a
12 Perfect Video Types for the B2B Customer Lifecycle [Infographic] Read More »
The new age of social media communication has also lead to a new world of customer data and insight, and ways in which to reach people through our marketing and outreach. And there’s significant value in doing so – while there are still debates to be had as to how much data is too much,
How to Know Your Customers Better Than They Know Themselves [infographic] Read More »
If you’re human, you’re probably glued to the news, current events, trends, and pop culture happenings all day, every day. People have an insatiable appetite for this type of content—and the conversations surrounding hot topics—so it’s no wonder brands want in on the action. Hence, newsjacking has become a common occurrence in marketing, whether in
How to Newsjack in an Infographic Without Being a Jackass Read More »
Content marketing can deliver huge benefits – but as with any marketing process, you have to go in with a defined plan, with clear connection to your wider business goals, and you need to know what, exactly, it is you’re looking to achieve. Given the rise of content marketing, many businesses go in half-ready, with
5 Ways to Sabotage your Content Marketing Strategy [Infographic] Read More »
