Are you looking for ways to increase the reach of your Facebook Advertising campaign? Want to know how their custom audiences feature can help? The below infographic outlines five ways to increase your ad reach – here’s a brief summary: Target users who don’t open your emails Target LinkedIn connections Turn trial users into customers Target […]
If you’re missing a call-to-action in your about us page, you’re missing out on several leads. That’s according to data presented by digital marketing company Siege Media. Importance of a Call-to-Action on Your About Page Data shows adding a call-to-action towards the bottom of your about us page can increase conversions by 300 percent. Create an
This One Thing on Your About Page Can Boost Conversions by 300 Percent (Infographic) Read More »
We posted recently about how happy marketers make better marketers, and we’ll riff a little more on that theme in today’s infographic by Cloud communication adviser GetVoIP. Employee recognition is crucial to keeping a happy team, no matter the industry you’re in. When 49% of employees report they are dissatisfied with the recognition they receive, managers
Do you use social media as a platform to promote your business? Could your posts make you look unprofessional and make people unfollow you? We share 8 things you should avoid posting on social media in the infographic below. I’ve summarised the key points below: Negative Posts About Customers or Clients Irrelevant Viral Content Political or
8 Things You Should Never Share on Social Media [Infographic] | Social Media Today Read More »
Facebook has the most advanced ad targeting options, Twitter is a popular choice, and Instagram is rising. But are you also aware of the depth of ad options available on LinkedIn? While LinkedIn’s audience is more specific than other platforms, with a clear professional focus, the network’s always evolving, and its ad tools now provide
Your Complete Guide to Advertising on LinkedIn [Infographic] | Social Media Today Read More »
Every day, around the world, the typical digital consumer is on social networks and messaging services for nearly two hours. It’s up to you to reach them. The first step in building this relationship is to get to know them. Listen, talk to influencers, and pay attention to keywords. Then use your analytics to get
Tradeshows play a key part it pretty much all industries, and these days, social media plays a significant part in the promotion and participation in trade events. So how can you optimize your use of social to boost your tradeshows? First, you need to figure out what outcome you’re looking to achieve from those attending
To some, “growth hacking” might seem like the latest buzzword in marketing, but the practice is much more than a buzzword, and requires absolute focus on one thing: Growing as fast as possible. This clever phrase was coined by Sean Ellis and has been popularized by fast-growing startups. But growth hacking is not just for those
15 Best Growth Hacking Techniques and Ideas [Infographic] | Social Media Today Read More »
Are you using Google Analytics to its full potential? When used correctly Google Analytics can provide you with a wealth of information – for example, it can show you what marketing techniques are generating traffic and conversions, which then enables you to ditch or amend those that don’t. But this is only possible when you have
8 Google Analytics Mistakes to Avoid [Infographic] | Social Media Today Read More »
There have been various reports of how social media influencers are abandoning Snapchat in favor of Instagram. And to a large degree, that makes sense – Instagram Stories now has 250 million users, compared to Snapchat’s 173 million daily actives, while Instagram also now has more than 800 million users overall, expanding the audience potential. Add
Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic] Read More »
