Every business, from every sector, is being pushed towards the cloud. Flashy headlines are constantly declaring the panoramic cloud takeover, and they’re backed by some compelling statistics. But is the cloud hype clouding business decisions? There’s a dark side to the cloud, and it’s not commonly talked about. It’s understandable why: IT professionals risk sounding […]
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Influencer marketing has seen a significant boost in focus over the past 24 months, with many proclaiming it to be marketing’s next big thing. Influencer Marketing Hub recently conducted an online survey to establish just how much effective this content distribution technique has become, while also looking at its rise in popularity amongst digital marketers. The
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While social media continues to offer up a range of shiny new marketing and outreach options – many of them with great potential – business shouldn’t ignore the capacity of tried and true digital marketing options. Like email marketing. Sure, it’s not Instagram or Snapchat, it doesn’t enable VR and AR capabilities, taking it to the
Email Marketing Cheat Sheet [Infographic] Read More »
Want to make it easier for customers to connect with you? Make sure you update your phone number in online directories. It turns out these are found to be the most popular means to obtain contact numbers. That’s according to new research by National Cellular Directory, a Minneapolis-based information commerce search engine. Data compiled by the
How you can get more bang for your buck on Google shopping The truth is competing in Google Shopping is hard, but if you are a retailer it is fundamental to success online, considering that more advertising spend is now spent on Google Shopping than Google Search in the USA. Download our recently updated Premium
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The paper map is dead. Well, that isn’t quite true, there’s still an undeniable charm, and for some, creative thrill in penning a set of dubiously proportioned directions on the back of a napkin, drawing a treasure map for your kids to go hunting with, or poring over historical maps in libraries (replete with the
A Traveler’s Guide to Using Google Maps [Infographic] Read More »
While we work with a wide variety of clients at BuzzPlant, some of our favorite partnerships are with the local brick-and-mortar retailers found in our home town of Franklin, TN, one of America’s best towns for small business. From boutique clothing and gifts to custom-made furniture, Franklin is home to a thriving and diverse range
Social Media Marketing for Brick and Mortar Retailers [Infographic] Read More »
Does your website have these 27 features? Websites are probably the single most important piece of digital real estate for your organisation. Your LinkedIn company page and Twitter profile may be important, but ultimately the destination you want to bring people to is your website. That means it is critical that your website is delivering
26 essential features to note before you develop a website [Infographic] Read More »
While there are differences between Business to Business (B2B) and Business to Consumer (B2C) companies’ marketing strategies, these days there’s one significant commonality – both are benefitting greatly from social media techniques. But that said, each requires a very different approach – B2B brands tend to do better on LinkedIn, for example, which makes sense
B2B vs B2C: The Different Marketing Strategies [Infographic] Read More »
10 Rules for Effective Facebook Marketing [Infographic] The key to a successful Facebook marketing is posting or sharing content your audience will actually like.You’ve probably heard this like a million times by now, right? Well, there’s a reason for that. It’s because it’s an inalienable truth in social marketing. Read the below infographic to get 10
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