Insights

Quora adds search-like keyword targeting, Auction Insights for advertisers

SEO BLOG /

SAN JOSE — Quora continues to rapidly build out features and capabilities of its not-yet-two-year old advertising platform. The question and answer platform announced the launch of Auction Insights at SMX West in San Jose, CA Thursday. Earlier this week, Quora rolled out keyword targeting, allowing advertisers to bid on the keywords they may already […]

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Marketing Day: Quora keyword targeting and auction insights, Google attribution, more

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:

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How to Advertise Online: Data-Backed Insights from Our Top 25 Customers

SEO BLOG /

“You, alright? I learned it by watching you!” Thanks to a famous anti-drug PSA from the 1980s, we often associate these words with dangerous, ill-advised behavior. But learning from others isn’t necessarily a bad thing. In fact, when we’re talking about online advertising—something we do from time to time—learning from others is one of the

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28% of businesses use marketing automation to drive new insights

automation, Email marketing automation, lead generation, marketing automation /

Chart of the Week: 28% of businesses are putting marketing automation in place in a bid to drive new intelligence Businesses are implementing marketing automation in an effort to drive new insight. A global survey by CleverTouch asked marketers the main business reasons for the adoption of marketing with the ability to drive new intelligence

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Starbucks Dramatically Increased Used of AI-Powered Customer Insights to Drive Growth, Says CEO

AI, Analytics, Artificial Intelligence, ArtificialIntelligenceTrends, Big Data, CEOTrends, DatabaseProNews, DigitalMarketingNews, eCommNews, FutureRetailNews, Kevin Johnson, MarketingAI, RetailMarketingPro, Starbucks /

Starbucks has dramatically increased the use of AI-powered customer insights to drive growth, says Starbucks CEO Kevin Johnson. During the most recent holiday season, Starbucks made data-driven decisions on a variety of items from the type of holiday cups they were offering to how they promoted gift cards, all designed to increase sales. Johnson credits

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7 Insights You Can Unlock From Every Relevant SERP

search engine optimization tips, SEO BLOG /

Search engine results pages, or SERPs, are an always evolving user experience. The SERPs have changed dramatically since the early days of search. Although many of the better-known search engines have cosmetic differences in user layout, the goals have evolved in unison to deliver more variety of content based on perceived user intent. Universal search

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Bing Ads’ AI-powered Performance Insights now available globally

SEO BLOG /

Bing Ads announced Monday the general availability of Performance Insights, its native analytics and recommendation tool for identifying anomalies and changes in ad performance. Why you should care Using machine learning, the tool analyzes your account performance data and that of your competitors to detect significant or unexpected changes in performance. Bing Ads will display

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